Merge tags allow you to personalize your emails.  One of the most basic and common uses of merge tags would be something like, “Hello, *|FNAME|*” inserted as a greeting for your email.  The tag *|FNAME|* will insert the user’s first name, making for a customized email experience.

Advanced Merge Tags

In the latest MailChimp system update, we’ve added support for advanced merge tags.  These enable you to to do some very cool things, including the ability to create dynamic content.  In the Campaign Builder, when you click to edit any area of your content, you’ll see a link for the “advanced merge tag reference”.  Clicking this will bring up an information window with all the details I’m about to share.  We’ve divided this reference into categories to make it easier to use: Formatting, Dynamic Content, List Information, Sharing, and Campaign Information.

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