Comments on: Segmenting your email campaign based on subscriber engagement

By: Ande

Ande — Mon, 02 Nov 2009 20:12:59 +0000

Thanks for the post and links. This is really enlightening stuff. What I am wondering is if you have any information on the way engagement effects deliverability in corporate emails that use something like Message Labs versus your ISPs out there…

Thanks
Ande

By: Ben

Ben — Fri, 30 Oct 2009 14:27:56 +0000

Hi Bob, engagement is per-list, and clears out for each new set. So don’t think it’s going to do what you need.

By: Bob Lancaster

Bob Lancaster — Thu, 29 Oct 2009 20:15:43 +0000

If I import a new list of contacts (that already exist in MailChimp) will my new list be automatically rated too?

By: Dara Fitzgerald

Dara Fitzgerald — Thu, 29 Oct 2009 15:17:37 +0000

This is fantastic news. Really excited to hear you can now segment by engagement. Shows again that MailChimp are at the forefront of e-marketing solutions

By: Robert

Robert — Thu, 29 Oct 2009 10:39:03 +0000

Excellent feature, easy to use but very powerful. Amazing how you come up with all these ideas all the time.

By: Ben

Ben — Thu, 29 Oct 2009 09:24:41 +0000

Michel – yes, A.I.M. reports let you do just that. Segmenting by engagement is a more comprehensive approach that goes back way beyond 3 campaigns, and takes into consideration bounces, resubs, clicks, and more.

By: Michel

Michel — Thu, 29 Oct 2009 08:42:28 +0000

Hi there,
How are the A.I.M, reports in comparison to this new feature… is it possible with AIM to segment a list like.. “Send mail only to people who opened the last 3 mails”?

By: links for 2009-10-28 | Company K Media

links for 2009-10-28 | Company K Media — Thu, 29 Oct 2009 03:38:46 +0000

[...] Segmenting your email campaign based on subscriber engagement | MailChimp Email Marketing Blog (tags: e-mail marketing segmentation engagement measurement metrics analytics) [...]

By: Isti Bardos

Isti Bardos — Wed, 28 Oct 2009 21:18:53 +0000

OMG…how great is this?! I will most definitely use this when!

Thanks, most awesome MailChimp team.

(Please, no need to send me a super hip MailChimp XL t-shirt to me c/o Temple Israel, 1376 E. Massey Road, Memphis, TN 38120.)