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Email Marketing, Business & Monkeys

Segment Your List By ZIP Code

July 14th, 2009 | by Amanda

In MailChimp v4.2, you now have the ability to segment your list by ZIP code. When you set up your campaign and choose the list you want to send to, you’ll want to click on the “send to a segment of list” option. Then select Address from the left-most drop down menu and then “is within distance”. (Sorry international chimps, but this feature is currently only available in the US.) Next, a box will appear where you can enter the mile radius you want to send to, and finally, the appropriate ZIP code. The one caveat here is that you need to be collecting address data from your subscribers when they sign up for your list. Click through to learn how.

zip-segment

The good news is that it’s super easy to add the address field to your signup form. Just click on the Lists tab at the top of the Dashboard screen. From there, select the list that you want to segment and click on the “forms” link.

forms

Next you’ll 1. select Signup Forms from the pulldown menu on the left, and then 2. click on “address” in the Add a Field column on the right.

add-address

If you plan to segment by ZIP code often, you will probably want to go ahead and set “address” as a required field on your signup form.

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Posted in MailChimp News, MailChimp Upgrade, Using MailChimp | 11 Comments »

11 Comments

    • Chris says:

      This could be a very useful feature, except that I rarely (i.e., don’t need or really want to) collect full addresses. Is there a way to segment by ZIP code while collecting ZIP codes only? When I try adding addresses, it won’t allow me to enter only the ZIP code.

      Reply to this comment
      • jesse says:

        Chris – not yet, though we’ve had several different variations of this request, so it’s possible we’ll look at doing something like that.

        In the meantime, we don’t actually validate what you put in the other fields, so you could just fill them with bogus data if you have that field hidden on your forms and a way to update them – custom forms with hidden fields for the extra address fields, an upload using update existing to set them, or using the API.

        Reply to this comment
    • Paul Bressler says:

      I second Jesse’s request. I saw sign-up go way down when I asked for more information, but I would like to get the zip code.

      Reply to this comment
    • Derek says:

      I agree with Chris and Paul–would love the ability to either select which address fields to place in the form, or to make certain addr fields required (i.e. zip) but not others (i.e. addr1)

      Reply to this comment
      • Buy Email List says:

        @Derek

        One way to collect only the zipcode info in your form like Jesse was saying is to only have a zipcode text field for the user to fill out, and use hidden fields filling out the other ones such as address, state, city. For each hidden field you would write something like the following snippet of code (if it isn’t redacted by wordpress running this blog):

        This info is not visible to the user and would fill out values for the other fields in your list besides zipcode.

        Reply to this comment
    • Ben Johnson says:

      This is amazing. I love how digital products are helping web services target the message locally. I can’t wait until this is doable in Canada.

      Reply to this comment
    • Deb Gotelli says:

      How do I import address data with the names and emails to my list?

      Reply to this comment
    • philldo says:

      Sweet feature. We have been collecting address data before the nifty Address Field was added to MailChimp.
      Please make this feature work with Zip Codes collected as a plain Text Field.

      Reply to this comment
    • S.F. says:

      Oh yes please, please make this work with zip code collecting only – I’m in a band and NO ONE is going to want to put more than a zip code and country in when signing up to our mailing list. I’ve looked into hiding the address fields, but I don’t have the prowess to code this in the advanced forms section.

      This would be a VERY important feature for bands who tour.

      Thank you!!

      Reply to this comment

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