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Email Marketing, Business & Monkeys

RSS-to-email Scheduling in MailChimp

October 26th, 2009 | by Ben

rss-themMailChimp’s RSS-to-email tool is an awesome feature that helps you automate your email marketing. Every time you post something to your blog (or anything that generates an RSS feed, like ecommerce stores), and MailChimp will automatically send an email to your subscribers.

We just made this feature even more awesome by adding more scheduling options…

Scheduling Daily RSS-to-email updates:

daily-rss-to-email

When you schedule a daily update, you can pick the time of day to send. The time zone uses your setting under Account –> My Defaults.

Note that with this setting, it’s possible to send multiple RSS-to-email campaigns per day.

Weekly RSS-to-Email

You can specify what day of the week, and what time of day to send your update:

weekly-rss-to-email

Monthly RSS-to-Email

Specify the day of the month, and the time of day to send your update:

monthly-rss-to-email

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14 Comments

    • Andy Gambles says:

      OK this is cool!

      Just one tiny thing that could make it cooler :)

      The Monthly option would be cool if we could specify a specific day of the week rather than date. So something like “Every 1st Tuesday at 15:00″ or “Every 2nd Thursday at 15:00″

      This would allow us to ensure campaigns always went out on our best response days.

      • mahalie says:

        So excited for this (THANKS!) but agree, Andy makes a good point. Ideally we could send at our peak opening time, by the way, anyone have some reports/stats to share on what that tends to be?

    • Mike Templeton says:

      Thanks for making this update! I just changed our daily delivery time for new blog post content from 3:00am to 9:00am. That should be much more friendly to our subscribers.

    • Trent says:

      The RSS Campaigns are great. It takes a lot of the busy work out of email campaigns.

      Is it possible that this most recent release would have broken my pending campaign which should have originally gone out early this morning? It looks like it tried to send, but to a list of zero. I also tried to reschedule it for later today (which I love), but it said that my next email would be sent Nov. 2nd?

      Perhaps the notifications just need to be updated?

      Keep up the great work!

      Trent
      @trentcarlyle
      http://blog.servemanager.com

    • Josiah says:

      This is probably my favorite MailChimp feature…so thanks for giving us some extra flexibility with this!

      Quick question – our regular email was not sent out last night…is this automatically saved for later…or do I manually need to re-send it?

      Thanks again…

      • Ben says:

        We had to do some last minute tweaking during our upgrade process, which meant that all previously scheduled RSS campaigns got put on hold. We’re reconfiguring some server settings right now, but when we finish, we’ll manually run the RSS checker again. So that means it’ll recheck for any new posts, and go out (hopefully) later today.

    • David Weisberg says:

      I love the new scheduling options too! Nice job Ben and gang.

      Read through the FAQs about when RSS emails fire. Am I right that it will only send a campaign out if within the last 24 hrs a post was made? I wanted to send it weekly with the most recent 5 posts showing as links (using that special tag). But does this mean that if no one adds a new post on Sunday, then Monday morning, my (weekly) campaign will not fire?

    • Ronen Bekerman says:

      Any news about how we combine the mailchimp subscriber counter with feedburners?

      • jesse says:

        Assuming that you’ve setup your campaign to pull from a Feedburner URL, this should start happening now or soon. Since it was requested, we made a change in this past weekend’s release to start reporting your list’s subscriber count when we make the calls to Feedburner (and everywhere else) – as soon as they start picking that up, you should see the counts combined in Feedburner

    • Lori (A Cowboy's Wife) says:

      I’d love to know more about the combining with feedburner too.

    • daniel says:

      Thanks MailChimp for delivering a much anticipated feature! There isn’t another email campaign service that’s even half as responsive to its customers.

    • Gurumustuk Singh says:

      Thank you Thank You Thank You! This was one of the features I have been hoping for to cover International audience (AKA: Europe/Asia). The added options will make things much nicer for users!

    • mahalie says:

      YIIIPPEEEEEE!!!!! We’ve been waiting for this, thank you, that is all!

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