RSS-to-email Delivery with MailChimp

August 9, 2008 – 6:05 am

Do you ever wish you had more time to do your email marketing? When you do find the time, do you basically just copy-paste content from your blog into your email newsletter?

Same here.

So in MailChimp v3.2, we decided to make all that automatic with our RSS-to-email tool. You create a beautiful HTML email template in MailChimp, then tell it where to grab your RSS feed (this can be your blog, events calendar—any RSS feed whatsoever). Then, whenever your RSS feed gets updated, MailChimp automatically sends an email to your subscribers.

It’s like putting your email marketing on auto-pilot.

And unlike other blog-to-email tools, you can totally customize the RSS emails with your branding, you can track opens and clicks, and you can even include advertising. Here’s a demo video:

Give it a try! MailChimp free trial