Like yourself, I love working with creatives. Good creative process always has two key elements: passion and energy. Both of which are infectious to the environment–in a good way.

On the other hand, Mailchimp’s site is much more of a pleasure to use than other services. As a techie, I appreciate good documentation that not only gives me the facts but may even offer me a chuckle now and then.

Personally I find a company having a sense of humor a statement of confidence – something like “We’re get customers with a great product, we like what we do and can have a little fun with it, we’re not just another mindless corporate drone service trying to win you with hollow sales pitches and stock photos of happy office people.”