National Retail Federation’s Mothers Day Spending Survey

April 26, 2007 – 12:10 pm

Time to get those Mother’s Day email campaigns scheduled (oh yeah, and time to go get a gift for mom!).

The National Retail Federation says we’re going to spend about $140 each this Mothers Day. Here’s a snippet from their report:

According to the National Retail Federation’s 2007 Mother’s Day Consumer Actions and Intentions survey, consumers plan to
spend $15.73 billion This Mother’s Day, spending an average of $139.14 on the holiday compared to last year’s $122.16.

The study found 84.5% of consumers plan to celebrate this year by spending:

• $1.6 billion on
  clothes and accessories (37.0%)
• $2.1 billion on jewelry (32.8%)
• $2.3 billion on flowers (72.4%)
• $3.1 billion on a special dinner or brunch at their favorite restaurant (61.0%)
• $1.3 billion on a
  trip to the spa or beauty salon (19.7%)

P.S.

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