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Email Marketing, Business & Monkeys

MySpace Mail usage slowly growing

September 28th, 2009 | by Ben

On July 30th, the social site MySpace (with around 130 million users) rolled out a new email service in beta. If you didn’t catch that in the news, here are some stories about it from Mashable, TechCrunch, and Giga Om.

So is this something email marketers should worry about? Not just yet. We analyzed all outgoing campaigns from MailChimp to see how many emails were being sent to the myspace.com domain, and found a spike around June, then only gradual growth since their official beta launch:

myspace-email-usage

They’re not quite as huge (in terms of opt-in email subscribers) as Yahoo, AOL, Hotmail and Gmail yet. But we’ll keep watching the stats, because some day they might be a big email player. That’s definitely their goal, according to the article from Giga Om:

“Given its large user base, MySpace claimed in a press release that its new mail service can eventually become the fourth-largest mail provider in the world and the second largest in the U.S. Yahoo is currently the largest email provider in the U.S.”

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Posted in Stats | 5 Comments »

5 Comments

    • Ben says:

      Minutes after posting this article, I stumbled across this study on the Mashable site:

      Social Media Leads to More Time Spent on Email:

      http://mashable.com/2009/09/28/neilsen-email-study/

      Reply to this comment
    • Carrie says:

      MySpace has a long way to go till their “email” service is actually use able. Right now it’s just “fancy” and that is about it.

      Reply to this comment
    • Bryan Quilty says:

      thanks for the post… i’ve been wondering what kind of market share myspace has for email. this post along with the css guide from campaign monitor have convinced me to start testing for myspace.

      thanks again!

      Reply to this comment
    • Cora My Brands says:

      also thought about installing a myspace-mail account but thought also about if it is possible to do it without a usual myspace-profile. i don’t know why but i am still not the biggest myspace-fan. strange people and thousends of friends – who really needs it!?

      Reply to this comment

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