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Email Marketing, Business & Monkeys

Microformats Supported in MailChimp

June 25th, 2008 | by Ben

microformats-icon.pngEver heard of microformats? If not, you will soon. It’s basically a way to take information about people, places, or events, and make them recognizable to web browsers and applications so they can do something with it.

For example:

If you tag your contact information (using the hCard format), then someone clicking on it can instantly add you to their address book, or find you in Google Maps.

If you tag an event (using hCalendar), then someone clicking on (such as from eventful.com) it could automatically add it into their Google Calendar, or iCal.

Who’s using them, and how?

Microformats are being used more and more by sites like Eventful.com, and is already being supported by Yahoo and Microsoft, in Google Maps, and it’s built-in to Firefox 3.

The takeaway for MailChimp customers is that microformats have a lot of potential, so to help you keep your email marketing ahead of the curve, we automatically embed microformat code into your email campaign footers. You can expect even more microformat support in future MailChimp releases.

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Posted in MailChimp News |

4 Comments

    • Patrick says:

      Amazing! I love your system, and will continue using MailChimp! Small improvements like this are just as thoughtful as a mothers day card! Thanks!

      Reply to this comment
    • justin says:

      Sorry, I’m jumping into this a little late. I’ve been adding hCards to my emails for a while now, and making VCF downloads available through emails and my site. How can MailChimp help me determine if these efforts are helping? When I create a list through MailChimp is the contact information put into a hCard format?

      Reply to this comment
    • Ben says:

      @Justin - When you create a list through MailChimp, we do a few things. Any email you send, using our built-in template designer, will include your contact information (as required by spam law). That contact information will be in hCard format, so it’s easier to add it to someone’s address book. Also, when new subscribers opt-in to your list, your welcome email will contain your contact info in hCard format, PLUS an attached vCard. Same goes for the thank-you page after they sign up. We basically help you as much as possible with getting added to the address book.

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