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Major Email Provider Trends: Yahoo and Hotmail Tops, Gmail Catching

October 8th, 2009 | by Ben

We recently analyzed all outgoing email traffic from the MailChimp servers to see who the major email providers are, and to identify trends (analyzing gobs of email data is what we do in our pastime here). So we though we’d share our findings:

Major email domain market share

Major email domain market share

Yahoo and Hotmail are tops, but Gmail is on an upward trend (related study: Gmail Users More Engaged?). AOL has some work to do, and Comcast is pretty flat.

BTW, if you like email marketing stats, or need data to print and show to your clueless boss, bookmark MailChimpCharts and EmailStatCenter.

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Posted in Emarketing, Business, Stats | 5 Comments »

5 Comments

    • jonathan says:

      did you count mail using google apps? or is it impossible?

      Reply to this comment
      • Ben says:

        Jonathan, we didn’t count google apps. Not sure if it’s not possible or just not feasible.

        Reply to this comment
    • Greg says:

      Very interesting! I’m looking at building autocomplete functionality into the email field of my website’s signup form. Basically as the user types in their email, it would suggest different domains to complete their email address with. Obviously these domains would be ordered by popularity.

      These top 5 would be a great start, but any chance you’d be willing to publish a more comprehensive list?

      Reply to this comment

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