MailChimp’s New Icons
May 14, 2008 – 2:18 pm
A little while ago, we bought a set of stock icons for $50 or something. They were cool, and really spiffed up MailChimp. Until we noticed everyone else on the Interweb using the same icon set. Sigh. So later we bought a set for $199. Then we saw everyone using that set, too. Sigh.
For MailChimp v3, we went and got some custom icons done by the folks at the IconFactory. This is the same group that did the icons for Windows Vista, Coda (which I use every day) and who created Twitterific.
Here’s a sample of some of the custom icons they made for MailChimp:
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If you’re a MailChimp user, you’re probably wondering what the heck a “smart folder” is. We use them on the new Campaigns screen, and the Reports screen. This video talks a little about them.

2 Responses to “MailChimp’s New Icons”
Hello, finally caught up to your new location here at Wordpress. Must admit DEEP disappointment in the new “brain x-ray logo”. I was first attracted to the blog because the friendly, quirky chimp lessened the “threshhold anxiety” about a topic that can be overwhelming, complex, and vexing. Fortunately, the chimp was no lure; the writing and content were equally welcoming.
Just the same: PLEASE, BRING BACK THE CHIMP!!!
By Neon Java on May 14, 2008
Neon, the brain is just for the blog section of the site. We’re currently revamping the chimp logo, and the rest of the MailChimp.com website.
By Ben on May 14, 2008