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Email Marketing, Business & Monkeys

MailChimp Subscriber Chiclet

October 13th, 2008 | by Ben

We’ve created a little “chiclet” that you can add to your website that shows off how many subscribers you have on your list (actually, there are 4 different chiclet designs to choose from).

Just add a little snippet of JavaScript code to your web page, and we’ll display an automatically updating count of your subscribers.

You’ll find the code snippets under your /lists/ tab ==> design signup forms and response emails ==> “integration code” area.  While we were at it, we created a special merge tag that you can insert into your email campaigns that shows how many subscribers you have.  So you can say stuff like, “Wow, this newsletter has *|LIST:SUBSCRIBERS|* members!” We’ll insert that merge tag with your current list count. There’s actually a PLEH-thora of new merge tags we just launched, which you can find in the new “advanced merge tag reference” described here.
Update: Several more different styles of chiclets have been added:
chiclets1
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4 Comments

    • Jonathan says:

      Honestly, I’m not sure if I like this one. It puts too much focus on the size of the list. I’ve see time and time again that when this size is the focus, the quality suffers. We need to focus on the customer relationship and experience. If that is sound, the subscribers will come.

    • Ben says:

      @Jonathan - The assumption here is that, so long as sound list management practices are in place (cleaning unsubs, spam complaints, bounces, etc), and so long as a sender only practices permission-based email marketing, then having a large list is a direct result of having a good customer relationship and experience.

    • Alex W. says:

      I like the Chiclets, but I wish there was one without the MailChimp branding. Don’t get me wrong — you guys deserve all the credit you can get — but I’d like my users to just see me as the owner, manager and yes, even, the “power” behind the mailing list they are thinking of joining as opposed to a third party.

      It’s for much of the same reasons that I like that MailChimp chooses NOT to include their branding in the emails it sends out on my behalf. For better or for worse, when it comes to my interactions with my potential customers, I just want it to be about us.

      Just my 2 cents…

    • Mark says:

      This is nice, but could you add a feature where you can enter a multiplier that the actual numbers will be multiplied by? A small, randomly changing prime number should be subtracted from the total to avoid numbers that look suspicious.

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