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Email Marketing, Business & Monkeys

MailChimp Merge Tag Tricks

November 19th, 2008 | by Ben

Here’s a video of some neat things you can do with MailChimp’s merge tags (formatting tricks, dynamic content based on interests, etc):

also see: Personalizing your welcome emails w/merge tags

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4 Comments

    • Rheal says:

      I just wanted to let you know that this little video was very informative but also wanted to let you know that the advanced cheat sheet is not easily accessible in the Paste HTLM tab when editing emails.

    • Ben says:

      @Rheal, I noticed that myself this morning, when I coded my own HTML email “from scratch.” It’s been years since I’ve done this, because I’ve had so many templates to go by. Anyway, I sent the same exact request to our engineers this morning. Depending on how it’s implemented in the interface, links may be added very soon.

    • TimTom says:

      Hi Ben,

      Great video, very handy.

      I just wanted to ask whether IF statements can support some sort of ‘AND’ thingy? Say if I wanted to create an IF statement, but I wanted it to be based on two field values rather than just one.

      For example:

      If STATE = CA and NAME = Bob
      Then display some sort of Bob-CA-centric message.

      Cheers!

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