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Email Marketing, Business & Monkeys

MailChimp Featured on Inc.com

June 5th, 2009 | by Ben

inc-comHey, this was a nice surprise. MailChimp got featured (along with Amazon Fulfillment and Skype) over at Inc.com in an article called:

10 Free (or Cheap) Tools for Start-ups

For those who don’t know, MailChimp has a free plan where you can have a list of up to 100 subscribers, and you can send up to 6 times a month. Along with our pay-as-you-go option and our auto-pay monthly plans, we’re one of the most flexible and affordable email service providers (ESPs) around. We’re glad Inc.com noticed!

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9 Comments

    • Jesh Barlow says:

      Chadd Bennett of RetroRazor mentions that using your free plan “almost got [him] put on a spam blacklist” and that buying a block of emails saved the day. How does that work? It must be his list, not the actual act of sending to less than 100 emails at once that caused his spam complaints, right? I don’t see how buying a block of email credits would fix the issue.

      • Ben says:

        The comment made zero sense to me, because I don’t know how you’d “almost” get put on a blacklist. But if it encourages people to upgrade to a paid account, I’m all for it. :-) Seriously, we average a deliverability rate between 98-99% whether free or paid. Our senders on dedicated IPs can do even better. But in all cases, deliverability can change drastically based on your content. My guess is they signed up for a free plan to start off, but then their very first campaign experienced some bumps in the road (as do all 1st campaigns). For example, if it’s a list you’ve been collecting for a while, but never emailed, your first campaign can be rough. You get higher bounces, higher unsub rates, and abuse complaints from people who don’t remember you. That might be what Chad experienced, and might explain the “almost” comment. But after that 1st campaigns, things level off and get better. That’s the case for free, paid, or dedicated accounts.

    • Angela says:

      The article you linked too states, “You can send six e-mails a month, to up to 100 people each, for free. But we tried that and we almost got put on a spam blacklist. So we bought a block of e-mails instead; you can get them for as little as a half a penny apiece.”

      I’ve been looking at Mail Chimp for my email newsletter needs. However, this statement has thrown up a lot of red flags for me. Are free accounts more likely to get tagged as spam and blacklisted?

    • Dave says:

      I’m an artist with a Monkey fixation if I ever need you in the future I will do it MailChimp! by the way do you guys have tshirts i would rock it

    • Chad says:

      You rock!

    • Jesh Barlow says:

      Thanks Ben, good to know.

      By the way, comments are showing up on the blog? Is that on purpose? Maybe I’m just blind.

    • Chadd says:

      We are huge fans of MailChimp – the quote was taken a bit out of context, as I wasn’t flaming the free account. I intended to recommend that customers upgrade sooner rather than later.

      The issue came about when our test list grew larger than 100, and in upgrading the account with more credits, we deleted the list and uploaded a new list instead of appending to the old one.

      Here was the reply from Dan K:
      “FYI, you technically broken your campaign tracking links and unsubscribe tag by deleting your list as you did. Once you send to a list you have to wait a period of 60 days before you can safely remove data. It wouldn’t surprise me know if you end up experiencing black listing issues because of this.
      Regards,
      Dan Kurzius”

      Lesson learned, append instead of delete.

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