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Email Marketing, Business & Monkeys

Google Analytics API Integration with MailChimp

April 21st, 2009 | by Ben

analytics-screenshot2For the last few months, Google has been working on an API for Analytics (woo-hoo!) and MailChimp was fortunate enough to be invited to work with it in private beta. We’ve installed it for a handful of our customers’ accounts to test everything. It’s absolutely brilliant.

It’s basically a direct connection into your Google Analytics account, and it allows you to setup email marketing tracking for multiple websites. This dramatically improves the accuracy of the Analytics360 plugin tracking that is currently available in MailChimp, and we’re very excited about this. It will be available for free to all MailChimp accounts when we launch v4.1.1 in the next couple weeks. If you’re an eRetailer that uses Google Analytics, be sure to check this out, along with MailChimp’s other amazing reports.

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Posted in API, MailChimp News | 7 Comments »

7 Comments

    • Mukund Mohan says:

      Ben
      Great work. I am a fan of your product and your marketing approach.
      I have an unrelated question: Can you please tell me what you guys use to create your video demos? Is it Camtasia Studio or some similar product? Thanks

      Reply to this comment
    • adam v says:

      “Woo Hoo” x2 !

      Reply to this comment
    • Tim Leighton-Boyce says:

      I’m really looking forward to this. I specialise in Google Analytics for e-commerce sites so, although I’m pleased that MailChimp has already got some GA tracking facilities, I will be very interested to see greater integration.

      Reply to this comment
    • Ben says:

      @Mukund We use ScreenFlow (http://www.telestream.net/screen-flow/overview.htm) to make our videos.

      Reply to this comment
    • Jared Geesey says:

      Great! At some point will this enable eRetailers to choose conversions or revenue (some kind of ecommerce results from Google Analytics) as a decision method for auto selecting the winner of A/B test campaigns with this addition?

      Reply to this comment
    • Suzette says:

      this is sweet! thanks for the screen flow

      Reply to this comment

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