Check out the website now, I published a quick redesign last night, much easier to see those “years”.

Some people like to point people to a web page, where they provide instructions for adding your address to their address book for every single email app out there.

We didn’t think that was a very elegant solution, since so many email apps change so often (not to mention all the different webmail variations popping up, like Yahoo Beta, Yahoo Classic, Hotmail, Windows Live, etc.) You’d need to write and constantly update all those instructions. I’d rather poke my eye with a hot needle.

So we added the vCard attachment to all welcome emails. vCards are pretty universal. If that doesn’t work, then your contact information (which you provide when you setup your list) is also included in the welcome process as text, so that users can easily copy-paste into their address books.

Also, the contact info is formatted in hCard standard so it’s easily recognized by machines as “someone’s contact info.” As more systems begin to comply with the hCard standard, you’ll be able to very easily add contacts to your address book.

Very nice tip on cross-promoting your lists. I’m sure other readers would be interested in how you differentiate the two lists.

I assume the blog updates are sent daily, and are just “general news” while the other list is special deals and offers? Very nice. BTW, love the fact that your top-navigation is numbers. I had to think about it for a second, then realized they’re corvette model years. Nice.

I figure I can just copy that link to enter on my subscribe pages?

Also, something else that seems to work: I cross promote my lists. I have an e-commerce site as well as a blog with separate subscriptions (the blog is an RSS campaign) When someone signs up for one, I show a link to sign up for the other in my confirmations emails and such. I’ve just started doing this but sure enough I get new subscribers signing up for both at the same time.