Equifax Opt-out
November 16, 2007 – 8:45 amMaybe it’s too early in the morning, but I had a really hard time understanding Equifax’s opt-out checkbox:
Look at all the double negatives. And am I opting out of their privacy policy too?
Why not just say, “Opt-out of email marketing from Equifax”?
I’m still not sure whether I opted-in or out when I checked the box.
One Response to “Equifax Opt-out”
Wow - who knew Equifax had Borat on staff doing copywriting?
By Scott Wilson on Nov 18, 2007