Comments on: Enticing Subject Lines Are Not Enough http://www.mailchimp.com/blog/enticing-subject-lines-are-not-enough/ MailChimp, email marketing, and monkeys! Fri, 20 Nov 2009 22:25:50 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Randy http://www.mailchimp.com/blog/enticing-subject-lines-are-not-enough/comment-page-1/#comment-2494 Randy Sun, 04 Jan 2009 07:10:24 +0000 http://www.mailchimp.com/blog/?p=1978#comment-2494 Regarding "Enticing Subject Lines Are Not Enough," we tried to mimic you, Ben, and our open rate was the second best in the last month -- a month of overbusiness when opens seemed less likely. Thank you for your wonderful instruction. Regarding “Enticing Subject Lines Are Not Enough,” we tried to mimic you, Ben, and our open rate was the second best in the last month — a month of overbusiness when opens seemed less likely. Thank you for your wonderful instruction.

]]> By: Randy http://www.mailchimp.com/blog/enticing-subject-lines-are-not-enough/comment-page-1/#comment-2493 Randy Sun, 04 Jan 2009 07:07:18 +0000 http://www.mailchimp.com/blog/?p=1978#comment-2493 Thanks, Ben! We tried this and it worked. We had about 30 people on our list that never gave us their first name, and your technique solved our problem. As a fairly new client, we're now MailChimp enthusiasts and looking forward to your v4 and drip system this winter. Keep up the good work! Thanks, Ben! We tried this and it worked. We had about 30 people on our list that never gave us their first name, and your technique solved our problem. As a fairly new client, we’re now MailChimp enthusiasts and looking forward to your v4 and drip system this winter. Keep up the good work!

]]> By: Kate Phillips http://www.mailchimp.com/blog/enticing-subject-lines-are-not-enough/comment-page-1/#comment-2447 Kate Phillips Sat, 27 Dec 2008 06:38:34 +0000 http://www.mailchimp.com/blog/?p=1978#comment-2447 Thanks for great tips! I also have found that a table of contents up top (highlighting "tips" or a feature article with a catchy title) works well. I've also found that "truncating" longer features, such as the main article, is VERY helpful, so that their eye can see on the screen what is coming next. And a major mistake I was making until recently... I used to talk about my website or newest blog post and include a link, but the click through to my blog or website was really low! Now I simply use my blog post as the featured article in my newsletter, print about the first two paragraphs, then truncate it with a "click to continue" note imbedded with the blog link. Immediately click throughs tripled over when I simply included the article or post link but not the first two paragraphs. I'm finding that it pays to turn blog readers into newsletter subscribers, and newsletter subscribers into blog readers... Thanks! Thanks for great tips! I also have found that a table of contents up top (highlighting “tips” or a feature article with a catchy title) works well. I’ve also found that “truncating” longer features, such as the main article, is VERY helpful, so that their eye can see on the screen what is coming next.

And a major mistake I was making until recently… I used to talk about my website or newest blog post and include a link, but the click through to my blog or website was really low!

Now I simply use my blog post as the featured article in my newsletter, print about the first two paragraphs, then truncate it with a “click to continue” note imbedded with the blog link. Immediately click throughs tripled over when I simply included the article or post link but not the first two paragraphs.

I’m finding that it pays to turn blog readers into newsletter subscribers, and newsletter subscribers into blog readers…

Thanks!

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