Comments on: Do From-Names Matter More Than Subject Lines Now? http://www.mailchimp.com/blog/do-from-names-matter-more-than-subject-lines-now/ MailChimp, email marketing, and monkeys! Thu, 11 Mar 2010 12:08:13 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Kelly http://www.mailchimp.com/blog/do-from-names-matter-more-than-subject-lines-now/comment-page-1/#comment-151 Kelly Fri, 09 Nov 2007 14:43:01 +0000 http://www.mailchimp.com/blog/2007/11/09/do-from-names-matter-more-than-subject-lines-now/#comment-151 I think the subject line is the determining factor for opening -- however, the 'from' name is more of a filter. First you look at from name, and as long as it's recognized, then you move onto the subject and decide to open or not. Also I don't think it matters so much if you're a mega brand or a small business. Perhaps initially, but as long as you build your reputation as a company that always sends relevant, compelling emails, subscribers will want to open them. At least that's what we can all hope for! I think the subject line is the determining factor for opening — however, the ‘from’ name is more of a filter. First you look at from name, and as long as it’s recognized, then you move onto the subject and decide to open or not.

Also I don’t think it matters so much if you’re a mega brand or a small business. Perhaps initially, but as long as you build your reputation as a company that always sends relevant, compelling emails, subscribers will want to open them. At least that’s what we can all hope for!

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