Compare Your Email Stats To Industry Benchmarks
June 21, 2008 – 10:31 amEver looked at your email open rate, and wondered “how do I compare to others in my industry?”
We just added that information to MailChimp’s email marketing reports.
Now, when you open up your email campaign’s stats, you can compare your open rate, click rate, and bounce rate to other companies in your industry (we analyzed over 170 million emails to get this information):
Click the screenshot to zoom in:
The nice thing is we also show you how you compare to your own average (for that list), so you can see if your campaigns are improving or not. In the email campaign report above, my campaign got a 47.5% open rate, which is way better than the IT/Technology industry’s average open rate of 19.6%. But before I go asking my boss for a raise, I can see that my open rate actually fell from my normal average of 50.4%. Uh-oh. Maybe it was my subject line, or the day I sent my email, or the timing. Time to start optimizing!
6 Responses to “Compare Your Email Stats To Industry Benchmarks”
THANK YOU!!! i had to always track down the industry averages and create my own reports. once again, thanks for saving me time!
The MORE reports and things you guys can offer help your services! keep it up!
By Tinch on Jun 23, 2008
awesome, thanks!
By Kassy on Jun 23, 2008
Thanks, I appreciate being able to do benchmarking.
I needed to compare our e-newsletter’s success rates with that of other non-profits.
Google Analytics recently launched a benchmarking tool, now MailChimp, it’s a positive step and I hope other apps take notice.
By Jason King on Jun 24, 2008