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Clickmap Email Overlay Reports in MailChimp

January 19th, 2009 | by Ben

In your MailChimp campaign stats, you can now see exactly where people are clicking in your email campaigns. Just hit the “View Email Clickmap” link in your stats page, and you’ll see your email campaign with an overlay that shows you where the clicks were.

Here’s an example from super-awesome MailChimp user The Secret Chocolatier:

It’s a great way to see where people click. Mostly near the top? Do they like pictures of products, or text links? Do different types of pictures get more clicks?

By the way, you should totally try The Secret Chocolatier’s Brownie Bites. Oh. Maggod.

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Posted in MailChimp News, MailChimp Upgrade, Using MailChimp | 5 Comments »

5 Comments

    • Andy Ciordia says:

      We would definitely like to thank MailChimp for their support of our small family business. We look forward to growing into the v4 toolset and seeing how that can further maximize our customer loyalty and process integration.

      We’ve also made a discount code for anyone wanting to sample our product line, enter “MAILCHIMPSGREAT” at checkout for a 15% off coupon. Expires at the end of February, perfect for Valentiens (or when you find yourself in the doghouse for forgetting) hehe!

      Andy Ciordia / The Secret Chocolatier

      Reply to this comment
    • Jeff Tincher @SpringhouseEduc says:

      this is great! I just ran across it and ran the report and now will incorporate it into my Executive Report to give a visual representation to all the clicks!

      one thing, i almost didn’t see the link. Can you maybe add a button/image or make the text more visible?

      Reply to this comment
      • Ben says:

        @Jeff – sure thing. I FWD’d your request to the engineers. Thanks, and I’m glad you like the click overlays!

        Reply to this comment

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