While tinkering around with some holiday email ideas, I plugged the words “Thanksgiving” and “Turkey” into our new subject line suggester:
Obviously these subject lines are a little obfuscated, but you can get a lot of ideas from this tool…
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Thanksgiving Subject Line Research
Thursday, October 29th, 2009Segmenting your email campaign based on subscriber engagement
Wednesday, October 28th, 2009We just added the ability to segment based on subscriber engagement:
So now you can send a special campaign to your most loyal customers. Or, send a “come-back” campaign to the inactive members on your list before you clean them out.
Here’s why this feature is so important.
MailChimp’s Social Features
Monday, October 26th, 2009MailChimp is chock full of social features and integrations to make it easier to share with your network. And according to industry benchmark studies, social share links increase both the reach and the click rate of email campaigns. If you’re not using these features yet, you might want to consider checking them out.
One-click Social Share
We’ve made it super simple to connect MailChimp with Twitter, allowing you to automatically tweet a link to your campaign as soon as you hit the send button. Just go to your Account settings, and click on Integrations. Under Twitter, just click the big authorize connection button and oAuth will take it from there. This is a safer and better way of integrating with Twitter because it means you no longer have to enter your Twitter username and password directly into MailChimp.
RSS-to-email Scheduling in MailChimp
Monday, October 26th, 2009
MailChimp’s RSS-to-email tool is an awesome feature that helps you automate your email marketing. Every time you post something to your blog (or anything that generates an RSS feed, like ecommerce stores), and MailChimp will automatically send an email to your subscribers.
We just made this feature even more awesome by adding more scheduling options…
Trick: Using Picnik to Spookify Your Emails
Saturday, October 24th, 2009I was working on a MailChimp email campaign, and wanted to spruce up my header a little bit for Halloween. However, I don’t have Photoshop on my laptop (even if I did, I’m too lazy to wait for it to boot up).
This is where our integration with Picnik comes in really handy:
Also see: 6 free spooky Halloween email templates
Email Design Showcase – Metal Clay Guru
Thursday, October 22nd, 2009From time to time, we like to showcase a MailChimp customer’s email campaign. I just came across this email from Metal Clay Guru, and wanted to point out some nice things about their design…
6 Spooky Halloween Email Templates
Thursday, October 22nd, 2009Six free Halloween email templates are now live in MailChimp:
6 free Halloween email templates from MailChimp
Learn more about the artists and designers that created them here.
Smith-Harmon’s Holiday Email Guide
Friday, October 16th, 2009
Smith-Harmon is one of the most famous email design agencies around. I’ve talked about some of their design tips in seminars and here in the blog (like this article about 250px boxes). They design emails for companies like Intuit, Costco, Williams-Sonoma, and Pottery Barn. They know a thing or two about email design trends.
So if you’re thinking about revamping your email marketing for the holidays, you might want to check out their free PDF Guide: “Get Ready for the Holidays”
Their guide covers a wide range of topics, including:
- A/B testing (also see: MailChimp’s A/B testing tool)
- Subject line writing tips (also see MailChimp’s Subject Line Suggester)
- Creating a special “holiday email series” (also see MailChimp’s Autoresponder)
If you like their tips, you should also bookmark their Retail Email Blog, where they cover all the trendy topics in the world of email design.
App Sketchbook Uses Email for Feedback, Doubles Twitter Followers
Wednesday, October 14th, 2009
I just found out that one of our guys at MailChimp, Steve, has sort of a side gig: App Sketchbook. (it was recently featured on The Unofficial Apple Weblog). Here’s where he came up with the idea:
“After being asked to design some iPhone® applications, I started to search around for design tips and information. There were PSD files, stencils and other paper prototyping tools available, but I’ve always sketched my ideas first. After printing out wireframe templates on sheets of paper (and ultimately losing my sketches), I decided to design my own sketchbook.”
Turns out Steve’s also using MailChimp, along with our Paypal integration, autoresponder tool, and social networking in a pretty unique way…
Guide to all the email template options in MailChimp
Tuesday, October 13th, 2009
When we first built MailChimp, it was a single-screen interface. You’d simply copy-paste your HTML code, then hit send. It was so stupid-simple, you might’ve called us the “Basecamp for email marketing” except that Basecamp wasn’t invented yet. Back then, it was just assumed that you had to know how to code HTML in order to send HTML emails. Coding HTML emails by hand was actually the easy part. The hard part was list management and tracking. My point is, there were no templates, no inbox inspectors, no boingy pie charts, and definitely no social integration.
My how things have changed. Nowadays, people want template options. And MailChimp’s got more email template options than anybody. There are email template features in MailChimp that even we forget we built. So I thought I’d put together this guide…
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