Email Marketing, Business & Monkeys
Some of our customers have been asking for an automatic email notification to tell them when their campaign’s been sent. They just want a little extra confirmation and feedback. So we added that in our recent upgrade, plus a weekly account status email:
To turn them on, go to your Account Settings -> Contact Info
and check the boxes for the alerts you want.
You can also get alerts via RSS using Chimp Chatter, and you can access stats about campaigns on your iPhone.
We recently published a 32-page guide for bloggers that covers everything you’d ever want to know about promoting your blog with MailChimp. It’s jam-packed with step-by-step tutorials, helpful tips and other useful information. So, why should bloggers be concerned about email?
Last week, Ben blogged about how MailChimp allows you to segment your mailing list by activity. He gave several good examples of how you can use the tool effectively, but I’d like to show you how to use it to reactivate inactive subscribers and remove subscribers who don’t want to be on your list.
If you’ve ever received a subscription to a magazine, you know that as you approach the end of your subscription, you start receiving letters in the mail about renewing your subscription. And it’s never just one: You get a series of letters, all designed to move you to action. It may seem like overkill, but there’s good research showing that a renewal series is more effective at retaining subscribers than a single renewal notice. Renewals can get lost, thrown away, or forgotten in a pile of mail. Sending a series of renewals increases the likelihood that a subscriber will renew if he desires, or that he’ll make an active decision not to renew.
You can now segment your MailChimp lists based on purchase activity (product purchase, amount spent, or product category):
Segment your list based on customer purchase activity
There are several different ways you can use this new segmentation feature…
Everybody wants to embed videos into their HTML emails. The sad truth is they break more often than not. There are promising developments here and there (and Mark Brownlow has a great roundup here).
But the fact of the matter is the safest thing you can do is generate a screenshot of your YouTube video player, insert that image into your email, then link it to your actual video landing page.
It’s a miserable process that we just made easier with our YouTube (and Blip.tv and Vimeo) merge tag…
If you use GoToMeeting to host webinars, we just made it one-click-easy to send invitations to your MailChimp subscribers.
We’re really excited about this one, because it’s our first integration-via-bookmarklet we’ve ever tried.
While tinkering around with some holiday email ideas, I plugged the words “Thanksgiving” and “Turkey” into our new subject line suggester:
Obviously these subject lines are a little obfuscated, but you can get a lot of ideas from this tool…
We just added the ability to segment based on subscriber engagement:
So now you can send a special campaign to your most loyal customers. Or, send a “come-back” campaign to the inactive members on your list before you clean them out.
Here’s why this feature is so important.
MailChimp is chock full of social features and integrations to make it easier to share with your network. And according to industry benchmark studies, social share links increase both the reach and the click rate of email campaigns. If you’re not using these features yet, you might want to consider checking them out.
We’ve made it super simple to connect MailChimp with Twitter, allowing you to automatically tweet a link to your campaign as soon as you hit the send button. Just go to your Account settings, and click on Integrations. Under Twitter, just click the big authorize connection button and oAuth will take it from there. This is a safer and better way of integrating with Twitter because it means you no longer have to enter your Twitter username and password directly into MailChimp.
MailChimp’s RSS-to-email tool is an awesome feature that helps you automate your email marketing. Every time you post something to your blog (or anything that generates an RSS feed, like ecommerce stores), and MailChimp will automatically send an email to your subscribers.
We just made this feature even more awesome by adding more scheduling options…
Free HTML Templates →Templates tested in all major email clients, ready for customizing.
Compare Us →Check out how we compare against other email marketing providers.
View Pricing Plans →MailChimp offers flexible plans for every budget.
Try MailChimp Free →Manage up to 500 subscribers, send up to 3,000 times/month for free.
Follow us on Twitter • Subscribe to our Newsletter • MailChimp Jungle • MailChimp Labs
Copyright © 2009 MailChimp. All rights reserved • Contact Us • Partner With Us • Abuse Desk • Privacy Policy • Terms of Use
