Archive for the ‘Using MailChimp’ Category
Wednesday, April 9th, 2008
Yahoo recently experienced some strange delivery delays. Then they mysteriously stopped taking applications for their feedback loop. Recently, they said their delivery problems were fixed, but an article from MarketingSherpa suggests it's not fixed at all. Now, Yahoo's own Mail Blog reports that their queue for reporting issues to ...
Posted in Deliverability, Using MailChimp | 2 Comments »
Wednesday, March 26th, 2008
So I've been toying with Google's Web Optimizer tool lately, because I plan to do some A/B testing on the MailChimp website. I wish A/B testing websites was as easy as A/B testing email. Anyway, in my research, I stumbled upon the Conversion Rate Experts, who actually make A/B testing ...
Posted in Emarketing, Business, Tips, Tricks, Best Practices, Using MailChimp | No Comments »
Tuesday, March 4th, 2008
You can do some amazing things with the new MailChimp API. For example, a lot of our customers (especially web designers) want to build private-label "mini-MailChimps", where their clients can log in and simply grab email campaign stats (but not send campaigns, or mess up email templates).
That's actually something ...
Posted in Using MailChimp | No Comments »
Friday, February 29th, 2008
According to this MediaPost article by Loren McDonald, email marketers should expect to lose at least 1/3 to 1/2 of your subscriber list every year due to list churn. A lot of that list churn comes from people changing their email address (like when they quit or change jobs, or ...
Posted in Stats, Tips, Tricks, Best Practices, Using MailChimp | No Comments »
Thursday, February 7th, 2008
A few of our customers have been asking us about this bit of news from ReturnPath: AOL Changes Authentication and Whitelist Standards.
According to George Bilbrey, AOL, Gmail, and Yahoo have implemented DKIM email authentication.
For those of you who don't know, authentication is a way to prevent email forgeries, and it ...
Posted in Deliverability, MailChimp News, Spam Topics, Using MailChimp | 1 Comment »
Thursday, January 31st, 2008
NavySEALS.com is an e-commerce site that sells diving equipment, tactical gear, nightvision goggles, two-way radios---basically, all the cool stuff I wish I knew how to use, and that my wife wouldn't let me buy in a million years (check out their website here).
I just spoke with Tony Vernetti, their e-commerce ...
Posted in Emarketing, Business, MailChimp Customers, Tips, Tricks, Best Practices, Using MailChimp | No Comments »
