Archive for the ‘Tips, Tricks, Best Practices’ Category
Thursday, March 20th, 2008
We just had a customer create her email content in Microsoft Word. Then, she pasted from Word into her HTML email, and sent a test to herself. That's normally when most people learn how bad Microsoft Word is for making emails (it adds a whole bunch of code that breaks ...
Posted in Deliverability, Email Design, Tips, Tricks, Best Practices | 13 Comments »
Wednesday, March 12th, 2008
MailChimp holds a Getting Started Webinar every Wednesday. We basically send an invitation to all the new free trials that signed up the previous week, and invite them to watch us run through the basics. Most people end up figuring out MailChimp on their own, but a handful of people ...
Posted in MailChimp News, Stats, Tips, Tricks, Best Practices | 2 Comments »
Tuesday, March 4th, 2008
I recently blogged about some interesting A/B Split data that I've been sifting through for a report we're working on.
Thought I'd post another interesting observation from a handful of campaigns that ran A/B Split Tests on their subject lines (company names disguised as "Acme"). The first 4 are from the ...
Posted in Ask MailChimp, Stats, Tips, Tricks, Best Practices | No Comments »
Friday, February 29th, 2008
According to this MediaPost article by Loren McDonald, email marketers should expect to lose at least 1/3 to 1/2 of your subscriber list every year due to list churn. A lot of that list churn comes from people changing their email address (like when they quit or change jobs, or ...
Posted in Stats, Tips, Tricks, Best Practices, Using MailChimp | No Comments »
Thursday, February 28th, 2008
Found some great tips on how you can Bring Your Non-Profit e-Newsletter from Snoring to Soaring
Among the tips was our own subject line best practices article, and a very useful 15 Places to Find Article Ideas for Your Nonprofit Newsletter, but most interesting to me was a link to an ...
Posted in Emarketing, Business, Tips, Tricks, Best Practices | No Comments »
Wednesday, February 27th, 2008
More and more customers are using our automated A/B campaign testing tool to see what subject lines work best, and what day/time works best.
So right now, I'm looking at A/B split data across tons of campaigns. This is a real gold mine for email marketing research, so I was hoping ...
Posted in Emarketing, Business, Stats, Tips, Tricks, Best Practices | 3 Comments »
Tuesday, February 12th, 2008
I just wrapped up another Email Marketing Report Card for Practical eCommerce magazine. This time, I reviewed an email newsletter from Delight.com, which is kind of like woot.com, except less for nerds and more for the ladies.
There were two cool email newsletter ideas that I didn't really get a chance ...
Posted in Email Design, Emarketing, Business, Tips, Tricks, Best Practices | No Comments »
Friday, February 8th, 2008
Most small business owners who want to get into email marketing start off by exporting their Microsoft Outlook Address Book. Makes sense, since that's where all your email happens.
But there's a right way to do this, and a very, very very wrong way to do this...
Posted in Tips, Tricks, Best Practices | No Comments »
Wednesday, February 6th, 2008
MarketingSherpa's got a new guide on the 12 most common email newsletter mistakes. As always, they have real-world examples from companies who do things right.
Congratulations to MailChimp customer GourmetStation.com, who is the very first customer to be showcased ( page 8 ) for their use of double opt-in. Pretty nice ...
Posted in MailChimp Customers, Tips, Tricks, Best Practices | No Comments »
Saturday, February 2nd, 2008
There are people out there who are secretly reading and judging your email marketing campaigns. If you don't take these people into consideration whenever you create your campaigns, you're placing your company's reputation at stake and you could get blacklisted. Who are these people, and what exactly are they looking ...
Posted in Abuse Desk Stories, Deliverability, Emarketing, Business, Spam Topics, Tips, Tricks, Best Practices | 6 Comments »
