Archive for the ‘Tips, Tricks, Best Practices’ Category
Thursday, May 1st, 2008
Karen Gedney from Clickz interviewed Ellen Sills-Levy and Claire Tinker at ESL Insights and discovered that surveying C-level executives is a little different form surveying the average joe. And it's not because they have no idea what "Win an iPod Shuffle" means. Here's something I've never considered:
"Besides having a very ...
Posted in Emarketing, Business, Tips, Tricks, Best Practices | No Comments »
Friday, April 25th, 2008
Have you ever wished you could quickly and easily setup different email addresses whenever you signup at some new website?
For example, we review every single new account at MailChimp. Occasionally, we'll come across a techie who created an email address like, "mailchimp-techie@example.com" I guess it's a way to filter all ...
Posted in IMHO, Tips, Tricks, Best Practices | 3 Comments »
Friday, April 25th, 2008
Strongmail reports that AOL is filtering email based on your hard bounces. The basic idea is if you've got way too many hard bounces, you've got bad list hygiene, and they don't want you sending email to their servers.
If you're using MailChimp's managed lists, we automagically clean hard bounces from ...
Posted in Deliverability, MailChimp Upgrade, Stats, Tips, Tricks, Best Practices | 1 Comment »
Friday, April 18th, 2008
This article from Chris Anderson got my attention a little while ago: Sorry PR people: you're blocked.
Mainly because in the very first line, Mr. Anderson mentions his spam filter by Cloudmark, a well-respected email security and anti-spam company who also happens to be a MailChimp customer.
Also because PR people have ...
Posted in Emarketing, Business, MailChimp Customers, MailChimp News, Tips, Tricks, Best Practices | No Comments »
Friday, April 18th, 2008
Haven't you always wanted an alarm clock that wakes you up and tells you the weather (and the latest Chuck Norris fact)? Chumby is a little alarm clock that connects to your wi-fi network at home, and wakes you up with whatever you want. Email, news, video, podcasts, Internet ...
Posted in Email Design, MailChimp Customers, Tips, Tricks, Best Practices | No Comments »
Friday, April 11th, 2008
I just sent a campaign for MailChimp yesterday, and checked my stats. Here's my personal stat-checking routine:
Check for abuse complaints. My list is double opt-in, and I never import anybody, so complaints should be virtually zero. I got no complaints. Hooray!
Check the feel-good stuff, like open rates and click rates. ...
Posted in Deliverability, Tips, Tricks, Best Practices | No Comments »
Wednesday, March 26th, 2008
So I've been toying with Google's Web Optimizer tool lately, because I plan to do some A/B testing on the MailChimp website. I wish A/B testing websites was as easy as A/B testing email. Anyway, in my research, I stumbled upon the Conversion Rate Experts, who actually make A/B testing ...
Posted in Emarketing, Business, Tips, Tricks, Best Practices, Using MailChimp | No Comments »
Thursday, March 20th, 2008
We just had a customer create her email content in Microsoft Word. Then, she pasted from Word into her HTML email, and sent a test to herself. That's normally when most people learn how bad Microsoft Word is for making emails (it adds a whole bunch of code that breaks ...
Posted in Deliverability, Email Design, Tips, Tricks, Best Practices | 12 Comments »
Wednesday, March 12th, 2008
MailChimp holds a Getting Started Webinar every Wednesday. We basically send an invitation to all the new free trials that signed up the previous week, and invite them to watch us run through the basics. Most people end up figuring out MailChimp on their own, but a handful of people ...
Posted in MailChimp News, Stats, Tips, Tricks, Best Practices | 2 Comments »
Tuesday, March 4th, 2008
I recently blogged about some interesting A/B Split data that I've been sifting through for a report we're working on.
Thought I'd post another interesting observation from a handful of campaigns that ran A/B Split Tests on their subject lines (company names disguised as "Acme"). The first 4 are from the ...
Posted in Ask MailChimp, Stats, Tips, Tricks, Best Practices | No Comments »
