Happy anniversary email -- from your camera?

Everybody knows by now that you can use email autoresponders to send a birthday greeting to your customers (here’s a tutorial on sending belated birthday autoresponders). But why not pick a big-ticket item from your store, and send a triggered “happy anniversary” email? While you’re at it, throw in some useful tips for the customer, some feedback/social links, and upsell opportunities (in that order).

Click the thumbnail to zoom in on an example I put together in a few minutes.

No need to do this for every item in your store (that’d get annoying fast). Just pick one or two big ones, setup the autoresponder, then just put it on autopilot.

Related: Target emails by purchase activity, MailChimp Autoresponders, MailChimp API. This blog post inspired by this article from Loren McDonald.

We’ve just posted a 36-page guide for Etsy Sellers that takes you through everything you need to know about marketing your Etsy Shop with MailChimp.

I know you might be thinking, ‘But, Amy, I make things by hand. I’m all about the DIY movement. Why would I do email marketing?’

I’ve got good news. Creating your own email newsletters is totally DIY marketing. Plus, it is actually really effective. Unlike paid advertising or annoying SPAM emails (which we hate) your newsletter is sent only to a list of people who have asked (by signing up) to receive it.

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