Archive for the ‘Stats’ Category
Wednesday, February 27th, 2008
More and more customers are using our automated A/B campaign testing tool to see what subject lines work best, and what day/time works best.
So right now, I'm looking at A/B split data across tons of campaigns. This is a real gold mine for email marketing research, so I was hoping ...
Posted in Emarketing, Business, Stats, Tips, Tricks, Best Practices | 3 Comments »
Monday, May 7th, 2007
Our friend Donna sends us this link to the InternetRetailer Survey. If you're an online retail business that does any email marketing, there are some interesting stats in the survey:
Only 59.3% of respondents have acceptable e-mail delivery rates.
Only 24.2% of web merchants have an e-mail open rate greater than 25%
Only ...
Posted in Stats | 1 Comment »
Thursday, April 26th, 2007
Time to get those Mother's Day email campaigns scheduled (oh yeah, and time to go get a gift for mom!).
The National Retail Federation says we're going to spend about $140 each this Mothers Day. Here's a snippet from their report:
According to the National Retail Federation's 2007 Mother's Day Consumer Actions ...
Posted in Stats | No Comments »
Wednesday, December 13th, 2006
Our customers who are new to email marketing often ask us, "What kind of open rates should
companies like mine be expecting?" and "How many bounces are too many?"
or, "What's a typical abuse complaint rate?"
So we scanned over 30 million emails delivered by our system (where tracking
was activated) and calculated average ...
Posted in Ask MailChimp, MailChimp News, Stats | 1 Comment »
Sunday, November 26th, 2006
The very first email was sent 35 years ago.
Ray Tomlinson sent that first email message, and it was sent from one computer, across the ARPANET, to another computer---sitting right next to the first one. What was the message? Something like Alexander Graham Bell's "Watson, come here. I need you"? ...
Posted in Stats | No Comments »
Tuesday, October 17th, 2006
According to a study by Lyris, (via ZDNet), Gmail's spam filter accidentally trapped only about 3% of legit email this year, as opposed to 44% last year. Maybe Google just needed a little time to train their algorithms or something. Now if they could just get CSS in HTML email ...
Posted in Stats | No Comments »
Thursday, September 21st, 2006
We analyzed open rates for just under 2,000 HTML email campaigns recently sent from MailChimp, and found that of the total number of people who would eventually open those emails:
Nearly 1/3 will open within the first hour of sending (we're all addicted to email, aren't we?)
The majority (53%) will open ...
Posted in MailChimp News, Stats | No Comments »
Monday, July 31st, 2006
Ever wonder what kind of impact the Internet, particularly email,
has had on Congress? It's so easy to blast off an email to your
representative these days. It could also be easy for some no-gooders to
automatically submit those online contact forms, too.
Here's a study from CMFWEB on how the Internet has ...
Posted in Stats | No Comments »
