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Smith-Harmon’s Holiday Email Guide

Friday, October 16th, 2009

smith-harmon-holiday-guideSmith-Harmon is one of the most famous email design agencies around. I’ve talked about some of their design tips in seminars and here in the blog (like this article about 250px boxes). They design emails for companies like Intuit, Costco, Williams-Sonoma, and Pottery Barn. They know a thing or two about email design trends.

So if you’re thinking about revamping your email marketing for the holidays, you might want to check out their free PDF Guide: “Get Ready for the Holidays”

Their guide covers a wide range of topics, including:

If you like their tips, you should also bookmark their Retail Email Blog, where they cover all the trendy topics in the world of email design.

Posted in Email Design, Emarketing, Business, Stats, Using MailChimp | No Comments »

Using flickr in email campaigns

Friday, October 16th, 2009

A couple days ago I mentioned the interesting use of flickr in Steve’s App Sketchbook email campaign. This morning I got this Halloween-ish email from ChoppingBlock that also used flickr in an interesting way: they invite you to post a high-res image from flickr to your blog, to see if you can name all the spooky characters in their latest tshirt:

feat_undead_detail

Twitter and Facebook seem to be getting all the attention from email marketers now (see: Sharing with Twitter v. Facebook), but don’t forget flickr, because it can be a great way to get your subscribers to contribute to your conversation with photos!

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Posted in MailChimp Customers, Stats, Tips, Tricks, Best Practices | No Comments »

Major Email Provider Trends: Yahoo and Hotmail Tops, Gmail Catching

Thursday, October 8th, 2009

We recently analyzed all outgoing email traffic from the MailChimp servers to see who the major email providers are, and to identify trends (analyzing gobs of email data is what we do in our pastime here). So we though we’d share our findings:

Major email domain market share

Major email domain market share

Yahoo and Hotmail are tops, but Gmail is on an upward trend (related study: Gmail Users More Engaged?). AOL has some work to do, and Comcast is pretty flat.

BTW, if you like email marketing stats, or need data to print and show to your clueless boss, bookmark MailChimpCharts and EmailStatCenter.

Posted in Emarketing, Business, Stats | 3 Comments »

MySpace Mail usage slowly growing

Monday, September 28th, 2009

On July 30th, the social site MySpace (with around 130 million users) rolled out a new email service in beta. If you didn’t catch that in the news, here are some stories about it from Mashable, TechCrunch, and Giga Om.

So is this something email marketers should worry about? Not just yet. We analyzed all outgoing campaigns from MailChimp to see how many emails were being sent to the myspace.com domain, and found a spike around June, then only gradual growth since their official beta launch:

myspace-email-usage

They’re not quite as huge (in terms of opt-in email subscribers) as Yahoo, AOL, Hotmail and Gmail yet. But we’ll keep watching the stats, because some day they might be a big email player. That’s definitely their goal, according to the article from Giga Om:

“Given its large user base, MySpace claimed in a press release that its new mail service can eventually become the fourth-largest mail provider in the world and the second largest in the U.S. Yahoo is currently the largest email provider in the U.S.”

Posted in Stats | 5 Comments »

Gmail users more engaged than Yahoo, Hotmail, AOL?

Thursday, August 27th, 2009

email-logosWe recently analyzed the stats for over 184 million emails sent from MailChimp and put together a report analyzing the engagement of recipients by email provider (yahoo, gmail, hotmail, aol, and comcast). We wanted to know if certain subscribers (such as hotmail users) could be expected to respond any differently than, saaaay, gmail users. 

Here’s a summary of what we found:

Domain Open Rate Click Rate Soft Bounce Rate Hard Bounce Rate Abuse Complaint Rate Unsub Rate Sent
Yahoo.com 24.54% 4.17% 0.08% 1.09% 0.19% 0.35% 54,791,998
aol.com 20.09% 4.25% 1.48% 2.92% 0.32% 0.51% 28,750,743
gmail.com 30.94% 7.41% 0.13% 0.28% N/A 0.50% 28,997,678
hotmail.com 23.79% 4.49% 0.31% 0.80% 0.24% 0.43% 63,465,012

(more…)

Posted in Emarketing, Business, Stats | 24 Comments »

Google Analytics Stats Inside MailChimp

Wednesday, August 19th, 2009

site-analytics360A little while ago, Google called us on the phone.

You’d think that seeing “Google, Mountain View” on your caller ID would make us pretty excited. But the truth is, it’s more of a frightening experience (along the lines of, “Oh God did we break the internet?).

Turns out it wasn’t so bad…

(more…)

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Posted in API, Add-ons, MailChimp API, MailChimp News, MailChimp Upgrade, Plugins, Stats, Using MailChimp | 8 Comments »

Campaign Opens & Clicks Over Time

Tuesday, July 14th, 2009

In your campaign reports, you’ll notice a new chart: Opens and clicks over time.

Opens and clicks over time

Opens and clicks over time

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Posted in MailChimp Upgrade, Stats | 1 Comment »

Using Twitter To Rate Email Campaign Effectiveness

Tuesday, June 30th, 2009

twitterbird-kachingI recently asked a bunch of email marketers how they judge success for their email campaigns. One of the answers that really stood out was from Amit Gupta, who sends the Photojojo newsletter (you must signup for his awesome newsletter immediately).

Amit says to measure the success of his email campaigns, he compares sales to re-tweets…

(more…)

Posted in Emarketing, Business, Stats, Tips, Tricks, Best Practices, Using MailChimp | 4 Comments »

Improve open rates by 10% with A/B testing

Thursday, April 2nd, 2009

firefoxscreensnapz001Over the last 2 days, I’ve spoken with 3 new customers who send email marketing to lists that range from 100,000 to 500,000 subscribers, and who switched to MailChimp from other providers. 2 of them are e-retailers, and one sells ad space in her monthly newsletters.

They all make money from their email marketing, and they all suffered from declining open rates. None of them did A/B testing at their old email providers, because it was too complicated.

Which is a shame, because we’ve found that those who A/B test their emails get roughly 10% better open rates than those who don’t (see: A/B Split testing – does it help?).

Let’s see. If your list has 100,000 members, and your avg. open rate is 20%, that’s 20,000 opens per campaign.

A/B testers would get roughly 2,000 more opens.

If you could get 10% more opens, and you know your conversion rate, how much more money would that make for your business?

MailChimp’s patent-pending automated A/B testing tool makes it easy. You plug in 2 subjects lines, and that’s it. The system automagically does the rest for you. Best of all, it’s free.

Posted in Stats, Tips, Tricks, Best Practices, Using MailChimp | No Comments »

Campaign opens, clicks over time for autoresponders

Thursday, March 26th, 2009

So we’ve been working on autoresponders for v4.1 for a while, and are going to be launching it in a few days.

One of the things that concerned our engineers during the build out was, “How would customers judge the effectiveness of autoresponder campaigns?” How would reporting be different from regular campaigns, if at all?

So they’re introducing a new report just for autoresponder campaigns (they’ll probably do it for all campaigns someday too):

opens-clicks-over-time

(more…)

Posted in MailChimp News, Stats | 5 Comments »

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