Archive for the ‘Stats’ Category
Friday, April 25th, 2008
Strongmail reports that AOL is filtering email based on your hard bounces. The basic idea is if you've got way too many hard bounces, you've got bad list hygiene, and they don't want you sending email to their servers.
If you're using MailChimp's managed lists, we automagically clean hard bounces from ...
Posted in Deliverability, MailChimp Upgrade, Stats, Tips, Tricks, Best Practices | 1 Comment »
Monday, March 24th, 2008
If you work at a non-profit, and you're thinking about getting into email marketing, here's some justification for you: Major donors to charities tend to favor using the Internet, according to a new study from Convio.
Check out the article if you're a non-profit, or a creative agency that serves non-profits. ...
Posted in Emarketing, Business, Stats | No Comments »
Wednesday, March 12th, 2008
MailChimp holds a Getting Started Webinar every Wednesday. We basically send an invitation to all the new free trials that signed up the previous week, and invite them to watch us run through the basics. Most people end up figuring out MailChimp on their own, but a handful of people ...
Posted in MailChimp News, Stats, Tips, Tricks, Best Practices | 2 Comments »
Tuesday, March 4th, 2008
I recently blogged about some interesting A/B Split data that I've been sifting through for a report we're working on.
Thought I'd post another interesting observation from a handful of campaigns that ran A/B Split Tests on their subject lines (company names disguised as "Acme"). The first 4 are from the ...
Posted in Ask MailChimp, Stats, Tips, Tricks, Best Practices | No Comments »
Friday, February 29th, 2008
According to this MediaPost article by Loren McDonald, email marketers should expect to lose at least 1/3 to 1/2 of your subscriber list every year due to list churn. A lot of that list churn comes from people changing their email address (like when they quit or change jobs, or ...
Posted in Stats, Tips, Tricks, Best Practices, Using MailChimp | No Comments »
Wednesday, February 27th, 2008
More and more customers are using our automated A/B campaign testing tool to see what subject lines work best, and what day/time works best.
So right now, I'm looking at A/B split data across tons of campaigns. This is a real gold mine for email marketing research, so I was hoping ...
Posted in Emarketing, Business, Stats, Tips, Tricks, Best Practices | 3 Comments »
Monday, May 7th, 2007
Our friend Donna sends us this link to the InternetRetailer Survey. If you're an online retail business that does any email marketing, there are some interesting stats in the survey:
Only 59.3% of respondents have acceptable e-mail delivery rates.
Only 24.2% of web merchants have an e-mail open rate greater than 25%
Only ...
Posted in Stats | 1 Comment »
Thursday, April 26th, 2007
Time to get those Mother's Day email campaigns scheduled (oh yeah, and time to go get a gift for mom!).
The National Retail Federation says we're going to spend about $140 each this Mothers Day. Here's a snippet from their report:
According to the National Retail Federation's 2007 Mother's Day Consumer Actions ...
Posted in Stats | No Comments »
Wednesday, December 13th, 2006
Our customers who are new to email marketing often ask us, "What kind of open rates should
companies like mine be expecting?" and "How many bounces are too many?"
or, "What's a typical abuse complaint rate?"
So we scanned over 30 million emails delivered by our system (where tracking
was activated) and calculated average ...
Posted in Ask MailChimp, MailChimp News, Stats | 1 Comment »
Sunday, November 26th, 2006
The very first email was sent 35 years ago.
Ray Tomlinson sent that first email message, and it was sent from one computer, across the ARPANET, to another computer---sitting right next to the first one. What was the message? Something like Alexander Graham Bell's "Watson, come here. I need you"? ...
Posted in Stats | No Comments »
