Archive for the ‘Spam Topics’ Category
Thursday, February 7th, 2008
A few of our customers have been asking us about this bit of news from ReturnPath: AOL Changes Authentication and Whitelist Standards.
According to George Bilbrey, AOL, Gmail, and Yahoo have implemented DKIM email authentication.
For those of you who don't know, authentication is a way to prevent email forgeries, and it ...
Posted in Deliverability, MailChimp News, Spam Topics, Using MailChimp | 1 Comment »
Saturday, February 2nd, 2008
There are people out there who are secretly reading and judging your email marketing campaigns. If you don't take these people into consideration whenever you create your campaigns, you're placing your company's reputation at stake and you could get blacklisted. Who are these people, and what exactly are they looking ...
Posted in Abuse Desk Stories, Deliverability, Emarketing, Business, Spam Topics, Tips, Tricks, Best Practices | 6 Comments »
Thursday, January 31st, 2008
Got this message from the ESPC.
"The adoption of e-mail and domain authentication has reached its tipping point, exceeding 50% in several key metrics, according to the Authentication and Online Trust Alliance. The report found that 51% of the Fortune 500's consumer-facing brands, 52% of the Fortune 500's consumer-facing financial ...
Posted in Deliverability, Spam Topics | 1 Comment »
Tuesday, January 8th, 2008
Question: "In my campaign stats, I noticed a few "abuse complaints." What does this stat mean, and what should I do with them?"
When people receive unwanted email, they click the "This is spam" or "Junk" button in their email program. MailChimp is alerted whenever your recipients report your email ...
Posted in Ask MailChimp, Spam Topics, Tips, Tricks, Best Practices | 2 Comments »
Wednesday, January 2nd, 2008
Interesting thoughts from "Taking Down Spammers" at ZDNet:
"A law was passed in the United States which addressed online gambling operations (”Unlawful Internet Gambling Enforcement Act” - UIGEA). As a result, the public gaming industry ceased accepting online wagers...Spam decreased. The underlying cause for that was that the clients weren’t there ...
Posted in Spam Topics | No Comments »
Tuesday, January 1st, 2008
I like to browse through my spam folder every once in a while. It's the best way I know to learn "what not to do" for my own email newsletters.
I stumbled upon a pretty interesting piece of spam this morning (click thumbnail to zoom in---I censored the naughty stuff). It ...
Posted in Deliverability, Spam Topics, Tips, Tricks, Best Practices | 1 Comment »
Monday, December 17th, 2007
A little while back we mentioned some spam filters were automatically clicking every single link inside of email campaigns, to check out the reputation of the landing page.
The problem was that these spam filters were also automatically clicking our one-click unsubscribe link. While it's not a widespread problem (yet), we ...
Posted in MailChimp News, MailChimp Upgrade, Spam Topics, Tips, Tricks, Best Practices | No Comments »
Wednesday, December 5th, 2007
Here's a nice resource from Clickz on how to contact major ISP abuse desks. This is handy if you're managing your own email marketing in-house, and have found your IP or domain getting blacklisted.
What Do the ISPs Want from You? Check the Web
I'll throw in a couple of our own ...
Posted in Spam Topics | No Comments »
Friday, November 30th, 2007
I thought the confusing opt-out example from Equifax that I posted a while back was pretty bad.
This one's a close second:
C'mon. If you don't want something, you say "NO."
Posted in Spam Topics | No Comments »
Wednesday, November 14th, 2007
I like to think I'm on top of email and spam issues, but this one made me do a double take:
The Sound of Spam - article from TechSoup
Apparently, spammers are sending MP3 spam now. They have filenames like "elvis.mp3" but when you open them, you get an audio clip of ...
Posted in Spam Topics | No Comments »
