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Email Marketing, Business & Monkeys

Archive for the ‘Monkeys!’ Category

MailChimp’s 8 Years Old!

Thursday, August 20th, 2009

freddybirthdaySo I got an email this morning wishing MailChimp a happy birthday.

Then it hit me.

Today is MailChimp’s birthday! (thanks for the reminder, JR). Little Freddie von Chimpenheimer IV is now 8 years old. And if my math is correct, that makes him about 83 in chimpanzee years.

It’s hard for me to believe this, but we launched MailChimp back on August 20th, 2001. The only goal we had back then was to make email marketing less of a hassle. In the old days, you had to hand code all your HTML, tracking links, program your own list management scripts, unsub scripts, etc. You know, stuff a monkey should be doing. You’ve got a business to run. In terms of revenue goals, we just hoped that some day MailChimp would be able to pay for our lunches. “Naaah, that’ll never happen” we thought.

Things have changed over the last 8 years, not just for MailChimp, but for our entire industry. Also, our goals have since grown slightly more ambitious. :-)

Now, MailChimp’s running strong with over 80,000 users all over the globe. On behalf of the entire MailChimp team, I’d like to thank our customers for your business all these years!

Autoresponder design inspiration from Apple

Sunday, May 3rd, 2009

mac-pro-thmWe recently purchased a big honking Mac Pro for our video tutorial work, and I got this thank you email from Apple (the full screenshot is below).

Normally, I’m not all that impressed by welcome/thank-you/receipt emails, but this one was a pleasant surprise. Here’s why it was so nice.

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Image Gallery and iStockphoto integration

Tuesday, April 14th, 2009

In MailChimp v4.1.1 (which is probably launching the first weekend of May), we’ll be adding an image gallery where you can store your pictures and assets. This is very handy if you re-use the same files a lot in your email campaigns.

We also took things a step further by integrating with iStockphoto, giving you access to over 4.6 million high-quality stock photos for as low as $1 each. We’re still in testing, but here’s a sneak-peek at our “premium image search” screen:

mailchimp-image-search1

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Do spam filters read Alt-Text?

Thursday, April 9th, 2009

firefoxscreensnapz008Someone over in the MailChimp Jungle asked, “Do spam filters read Alt-text descriptions?” I honestly had no idea, so I took my most recent MonkeyWrench email newsletter, replicated it, and I typed in the most awful, disgusting alt-text descriptions that I could think of.

Seriously, I had to wash my fingers after typing such nasty stuff, and I couldn’t look at myself in the mirror for a day or two.

In addition to the yuckiness, I typed in a bunch of stuff about gambling, and some phishing type content. And I made sure to use all caps, with lots of exclamation points (see why spam filters hate that).

Then I ran it through our Inbox Inspector’s Spam Checker tool…

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Freshbooks integration with Mailchimp

Tuesday, March 31st, 2009

freshbooks-invoice-logoWe’re excited to announce that MailChimp now integrates with Freshbooks, to make staying in touch with all your customers painless. Basically, we’ve made it super easy to import your customers from your Freshbooks account into MailChimp. Then, you can send them email newsletters, event invitations, and autoresponders.

We’ll clean unsubscribes and bounces on MailChimp, and we’ll give you awesome reports to track your performance.

Freshbooks takes care of your billing, and MailChimp takes care of email marketing. Throw in a little Batchbook CRM, and you’ve got some kind of crazy-powerful “small business web” or something.

Here’s how it works…

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Monsters overtake MailChimp headquarters

Thursday, March 19th, 2009

We first met local artist Chris Hamer (Myspace | Etsy) over in the MailChimp Jungle (see his profile), and fell in love with his work. So we asked him to “graffiti up” our office with some of his monsterific style. He’ll be visiting our headquarters and painting monkey-related monsters all over the place. Here’s some of his preliminary work:

photo1

Some sketches of more monkey-related monsters to come:

photo2

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Dynamically customized transactional emails with MailChimp

Wednesday, March 11th, 2009

farecompare-logoAt Farecompare.com, you can setup fare alerts, like “tell me if airfare for ATL to NYC drops by 20%.” Farecompare will check 3 times a day, and then instantly alert you if they detect the changes you’re looking for. They’re the first to offer such a service, and it’s extremely cool.

They use MailChimp’s API and our powerful dynamic merge tags to send these highly customized “transactional” emails.

Here’s what one of their email alerts looks like:

fare-compare-final

Now let’s take a look at how they use MailChimp’s dynamic merge tags to get this done…

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Learn MailChimp step-by-step in iTunes

Tuesday, March 3rd, 2009

The MailChimp Academy is now available as a free video podcast on iTunes, under their software/how-to directory.

Just search for “MailChimp Academy” in the iTunes store, then hit subscribe (or, this link should go to it directly in iTunes).

You’ll get new MailChimp tutorials as we add them, and you can sync them with your iPod or iPhone, and learn MailChimp on the go!

itunes-mailchimp2b

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Automatically Translate Your Emails To Over 30 Languages

Saturday, February 7th, 2009
Original email in English. Click a translation link on the right.

Original email in English. Click a translation link on the right.

We’ve got a lot of international users on MailChimp. So we’ve considered translating our entire app into multiple languages. It’d be a huge undertaking. But the truth is, most of our users speak a little English. So for now, we’ve kept our translation efforts focused on the signup process.

Any-hoo, If you’re sorta thinking about “going international” too, there’s an easy way to do that with MailChimp.

It’s taken me an embarrassingly long time to get this done, but I’ve finally created an RSS-to-Email version of the MailChimp Blog (you can subscribe to the right, if you’re so inclined). I created a special template for the blog emails, and in that template, I’m using our new TRANSLATE:LANG merge tag to provide automatic translations of my email.

Here’s what the same email looks like in different languages…

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PayPal Add-on for MailChimp

Thursday, February 5th, 2009

If you accept payments via PayPal, you can automatically add customers to your MailChimp list instantly and seamlessly whenever they buy from you.

This is perfect if you sell stuff on Etsy, eBay, or your own e-commerce store.

It’s also great if you’re a non-profit or church and take donations on your website/blog.

Here’s how to set it all up…

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http://www.mailchimp.com/nonrestrictiveocean.php