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 Archive for the ‘MailChimp News’ Category

MailChimp Goes International - 15 Translations Coming Soon

Friday, June 27th, 2008

We're currently working on MailChimp v3.2. Along with a few other really cool features, we're going to have translated versions of our entire opt-in process (signup forms, welcome emails, error messages---everything) in the following languages: Danish Dutch French (European) German Italian Norwegian Portuguese (Brazilian) Spanish (Latin American) Swedish Those are the languages our customers have been asking for the most. ...

Microformats Supported in MailChimp

Wednesday, June 25th, 2008

Ever heard of microformats? If not, you will soon. It’s basically a way to take information about people, places, or events, and make them recognizable to web browsers and applications so they can do something with it. For example: If you tag your contact information (using the hCard format), then someone clicking ...

Add-to-Address Book Links For Email Marketing

Monday, June 23rd, 2008

Email marketing experts recommend that you always ask your subscribers to "please add me to your address book" on your opt-in thank you pages and your welcome emails to prevent spam filters from blocking your emails. It's good advice. MailChimp is taking that idea slightly further by including an "Add-to-Address-Book" link to ...

Embedded CSS Fixer for HTML Email

Saturday, June 21st, 2008

For those of you who code your own HTML email, you probably know that CSS isn't fully supported in all the different email programs. Embedded CSS often breaks in webmail apps like Gmail and YahooMail. In order to make it work properly, you have to turn it all into inline CSS. ...

Compare Your Email Stats To Industry Benchmarks

Saturday, June 21st, 2008

Ever looked at your email open rate, and wondered "how do I compare to others in my industry?" We just added that information to MailChimp's email marketing reports. Now, when you open up your email campaign's stats, you can compare your open rate, click rate, and bounce rate to other companies in ...

Automatic Plain-text Email Generator in MailChimp

Saturday, June 21st, 2008

When you send HTML email newsletters, you should always include an alternative plain-text version of your message (a version with no pictures, links, or formatting). Email marketers know that's a best practice, because some people just prefer no-frills email. Some mobile devices (Windows Mobile 5) default to the plain-text version. And ...

Foxycart Email Marketing Plugin

Friday, June 20th, 2008

Foxycart has a MailChimp plugin now, so that you can add email marketing functionality to your e-commerce checkout process. I really wish Foxycart was around back when we were a web design shop.  Seriously, there were sooooo many projects we did for clients that went perfectly fine---until it was time to ...

Movable Type Plugin for MailChimp

Thursday, June 19th, 2008

We just launched a Movable Type plugin for MailChimp. It lets you add a subscriber box to you or your client's Movable Type blog/website that passes subscription info over to your MailChimp account. You can download it from our MailChimp Plugins page. TypePad is next. Want to build your own plugin for MailChimp, ...

Experimenting with Google’s Ajax Libraries API

Wednesday, June 18th, 2008

The new MailChimp V3 has got a quick interface that works more like software on your computer, and less like an old-fashioned web app that has to constantly reload and pull files from a remote server. We accomplish this "slick-ness" with lots of JavaScript and Ajax. You probably know that JavaScript and ...

.Net Email Marketing API for MailChimp

Wednesday, June 18th, 2008

Do you find yourself constantly importing lists from your company database into MailChimp? You should use our API to keep MailChimp automatically synced with your system. We've been really beefing up the API recently, and our customers have been linking MailChimp to their content management systems, customer databases, and e-commerce systems. They've ...

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