Here’s a quick rundown of some of the new features we’ll be launching in mid-July with MailChimp v4.2:
Re-brandable Campaign Reports – Ever need to give someone access to an email campaign’s stats, but you don’t want to give them full access to your MailChimp account? Setup a re-brandable reports page w/your own company logo and color scheme, then send it to them.
Keychain Account Management – Do you manage tons of MailChimp accounts? You’ll be able to setup a “master keychain” account, with “keys” that let you quickly log in to each account w/out digging through all your sticky notes for those pesky passwords.
Twitter Tracking for EepURL – We launched our twitter integration a little while back with our own little URL shortener. The first thing people asked for was a way to track tweets and re-tweets about their campaigns in MailChimp. Done!
Subscriber Activity History – If you’ve got our optional AIM Reports module installed, you’ll be able to drill down to individual subscribers and see every campaign they’ve opened or clicked.
“Hide-this” Merge Tag – We’re introducing a merge tag that you can place around content that you want to hide on your public campaign archives. For example, unsubscribe links, the recipient’s contact or username info, salutations, your CAN-SPAM required address, telephone, etc.
Automagic Table of Contents – If you write really long newsletters (such as through the RSS-to-email campaigns), you can insert a merge tag where we’ll automatically find all your content titles, then build a linked table of contents at the top of your message. No more pesky anchor tag coding!
101 Free HTML Email Templates – We’ll be offering some desktop software with a boatload of free HTML email templates that you can use w/MailChimp. We already have a great template designer, but this is for people who want even more (pre-built) variety. Stay tuned for details!
Easier List Setup – We’ve redesigned the entire list setup process to make it easier and faster. Instead of a 5-step wizard, think more “1-page-done.”
Deeper CRM integration – In response to user requests, we’ve beefed up our integrations with Salesforce and Highrise, so that we pass more data back to those CRMs from MailChimp. For example, you’ll be able to see campaign history and stats in Salesforce for each recipient.
Custom redirect URLs for signup forms – Some of you would rather design and host your own opt-in landing pages rather than customize the MailChimp ones. So we added the ability for you to enter your own custom URL that we’ll redirect people to after signup.
Ecommerce360 Data added to B.A.R.F. – We’ve added some data from Ecommerce360 into B.A.R.F. reports, so retailers can more easily compare results between campaigns.
And that’s not all. We’ve got a few more amazing features we’ll be announcing (some of them in MailChimp Labs) on top of all this. Stay tuned for launch around mid-July!
The nerds in MailChimp Labs just unveiled a new experiment called the Subject Line Suggester. It’s kind of like Google’s Keyword Tool, but for email marketing. It’s a free feature for all MailChimp users.
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