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 Archive for the ‘IMHO’ Category

Spam Complaints - Your Own Focus Group

Wednesday, April 9th, 2008

There's an interesting post over at the Word To The Wise blog about the "Report Spam" button. Apparently, some marketing folks (Q Interactive and MarketingSherpa) ran a survey that suggests the button is meaningless now. That's because too many people click "Report Spam" when all they really want to do ...

Spam Is Not Free Speech

Monday, March 3rd, 2008

Just stumbled upon this discussion over at Slashdot: "In a split (4-3) decision, a Virginia court has upheld the verdict against the spam king making it clear that spam is not protected by the U.S. Constitution's first amendment or even its interstate commerce clause." My first thought was: 4 to 3?!?!?  Who ...

Nice Email Footer From PhotoJojo

Friday, February 29th, 2008

Being in the email marketing business, I notice weird stuff. Like email footers. When I get a new email newsletter, I like to scroll all the way down to the bottom, and see how they write their footer. I look for interesting ways people include unsub links, or mailing addresses, ...

Spamology - Spam Visualization Project

Thursday, February 28th, 2008

Spamology is an interesting data visualization project, where the artist uses keyword frequency from spam to form a little miniature city. The more frequent the keywords, the higher and higher they stack. Before you go looking for the "Viagra" skyscraper and the "Rolex" tower, it's common words (like "with") that ...

Using Email To Uncover Hidden Social Networks

Friday, February 8th, 2008

It's Friday, so I'm posting some stuff that makes me go, "hmm." Below is a diagram of email conversations within a company, immediately after an important project missed a deadline. The color nodes represent people.  Clusters of nodes represent people reporting to important people (the proverbial you-know-what "hitting the fan"). The company ...

Funny Rube Goldberg E-Commerce Page

Friday, February 8th, 2008

If you deal with e-commerce websites, and you like Rube Goldberg Machines, you might find this entertaining: Give it time to load---totally worth it (for a Friday, at least). Hmm, I'll categorize this as "viral online marketing campaign" so it's not totally irrelevant to this blog.

Funny Google Adword

Saturday, February 2nd, 2008

While searching around the intertubes, this Google Adwords link caught my eye. I took a screenshot, because I actually thought I caught Google in the act of testing something. I was so excited. Then I found out there's actually a website called test.com. Clever.

The Email Aptitude Test For Noobs

Wednesday, January 30th, 2008

I've always felt that whenever someone gets their very first computer with their very first email account (your dad, or grandma for instance), there should be some kind of "boot up" screen in their email program: The bootup screen would take them to an Email Aptitude Test before they can send ...

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