Archive for the ‘Emarketing, Business’ Category
Monday, March 24th, 2008
If you work at a non-profit, and you're thinking about getting into email marketing, here's some justification for you: Major donors to charities tend to favor using the Internet, according to a new study from Convio.
Check out the article if you're a non-profit, or a creative agency that serves non-profits. ...
Posted in Emarketing, Business, Stats | No Comments »
Thursday, February 28th, 2008
Found some great tips on how you can Bring Your Non-Profit e-Newsletter from Snoring to Soaring
Among the tips was our own subject line best practices article, and a very useful 15 Places to Find Article Ideas for Your Nonprofit Newsletter, but most interesting to me was a link to an ...
Posted in Emarketing, Business, Tips, Tricks, Best Practices | No Comments »
Wednesday, February 27th, 2008
More and more customers are using our automated A/B campaign testing tool to see what subject lines work best, and what day/time works best.
So right now, I'm looking at A/B split data across tons of campaigns. This is a real gold mine for email marketing research, so I was hoping ...
Posted in Emarketing, Business, Stats, Tips, Tricks, Best Practices | 3 Comments »
Tuesday, February 12th, 2008
I just wrapped up another Email Marketing Report Card for Practical eCommerce magazine. This time, I reviewed an email newsletter from Delight.com, which is kind of like woot.com, except less for nerds and more for the ladies.
There were two cool email newsletter ideas that I didn't really get a chance ...
Posted in Email Design, Emarketing, Business, Tips, Tricks, Best Practices | No Comments »
Friday, February 8th, 2008
It's Friday, so I'm posting some stuff that makes me go, "hmm."
Below is a diagram of email conversations within a company, immediately after an important project missed a deadline.
The color nodes represent people. Clusters of nodes represent people reporting to important people (the proverbial you-know-what "hitting the fan"). The company ...
Posted in Emarketing, Business, IMHO | 1 Comment »
Friday, February 8th, 2008
If you deal with e-commerce websites, and you like Rube Goldberg Machines, you might find this entertaining:
Give it time to load---totally worth it (for a Friday, at least). Hmm, I'll categorize this as "viral online marketing campaign" so it's not totally irrelevant to this blog.
Posted in Emarketing, Business, IMHO | No Comments »
Saturday, February 2nd, 2008
There are people out there who are secretly reading and judging your email marketing campaigns. If you don't take these people into consideration whenever you create your campaigns, you're placing your company's reputation at stake and you could get blacklisted. Who are these people, and what exactly are they looking ...
Posted in Abuse Desk Stories, Deliverability, Emarketing, Business, Spam Topics, Tips, Tricks, Best Practices | 6 Comments »
Thursday, January 31st, 2008
NavySEALS.com is an e-commerce site that sells diving equipment, tactical gear, nightvision goggles, two-way radios---basically, all the cool stuff I wish I knew how to use, and that my wife wouldn't let me buy in a million years (check out their website here).
I just spoke with Tony Vernetti, their e-commerce ...
Posted in Emarketing, Business, MailChimp Customers, Tips, Tricks, Best Practices, Using MailChimp | 1 Comment »
Wednesday, January 30th, 2008
Getting started in email marketing? Here are 7 email templates every business will eventually need (this is basically a list of templates I've had to create for our own company over the years). You might as well go ahead and get these email templates built, so that they'll be ready ...
Posted in Email Design, Emarketing, Business, Tips, Tricks, Best Practices | 4 Comments »
Wednesday, January 30th, 2008
Thinking about starting up a blog for your business?
P.J. Fusco, over at the Clickz network, offers up Five Getting-Started Blog Questions.
I've always felt blogs and email newsletters go hand in hand. I post full articles on our blog, then write snippets in my newsletters that point back to those articles. ...
Posted in Emarketing, Business | 1 Comment »
