Archive for the ‘Emarketing, Business’ Category
Wednesday, April 9th, 2008
There's an interesting post over at the Word To The Wise blog about the "Report Spam" button.
Apparently, some marketing folks (Q Interactive and MarketingSherpa) ran a survey that suggests the button is meaningless now. That's because too many people click "Report Spam" when all they really want to do ...
Posted in Abuse Desk Stories, Emarketing, Business, IMHO, Spam Topics | No Comments »
Wednesday, March 26th, 2008
So I've been toying with Google's Web Optimizer tool lately, because I plan to do some A/B testing on the MailChimp website. I wish A/B testing websites was as easy as A/B testing email. Anyway, in my research, I stumbled upon the Conversion Rate Experts, who actually make A/B testing ...
Posted in Emarketing, Business, Tips, Tricks, Best Practices, Using MailChimp | No Comments »
Monday, March 24th, 2008
We all get those transactional (and sometimes marketing) emails that have "donotreply.com" in the reply-to field. Personally, unless it's just a purchase receipt, I take offense to this. What gives them the right to email me, but ignore me if I reply to them?
Anyway, I came across a pretty interesting ...
Posted in Emarketing, Business, Spam Topics | 1 Comment »
Monday, March 24th, 2008
If you work at a non-profit, and you're thinking about getting into email marketing, here's some justification for you: Major donors to charities tend to favor using the Internet, according to a new study from Convio.
Check out the article if you're a non-profit, or a creative agency that serves non-profits. ...
Posted in Emarketing, Business, Stats | No Comments »
Thursday, February 28th, 2008
Found some great tips on how you can Bring Your Non-Profit e-Newsletter from Snoring to Soaring
Among the tips was our own subject line best practices article, and a very useful 15 Places to Find Article Ideas for Your Nonprofit Newsletter, but most interesting to me was a link to an ...
Posted in Emarketing, Business, Tips, Tricks, Best Practices | No Comments »
Wednesday, February 27th, 2008
More and more customers are using our automated A/B campaign testing tool to see what subject lines work best, and what day/time works best.
So right now, I'm looking at A/B split data across tons of campaigns. This is a real gold mine for email marketing research, so I was hoping ...
Posted in Emarketing, Business, Stats, Tips, Tricks, Best Practices | 3 Comments »
Tuesday, February 12th, 2008
I just wrapped up another Email Marketing Report Card for Practical eCommerce magazine. This time, I reviewed an email newsletter from Delight.com, which is kind of like woot.com, except less for nerds and more for the ladies.
There were two cool email newsletter ideas that I didn't really get a chance ...
Posted in Email Design, Emarketing, Business, Tips, Tricks, Best Practices | No Comments »
Friday, February 8th, 2008
It's Friday, so I'm posting some stuff that makes me go, "hmm."
Below is a diagram of email conversations within a company, immediately after an important project missed a deadline.
The color nodes represent people. Clusters of nodes represent people reporting to important people (the proverbial you-know-what "hitting the fan"). The company ...
Posted in Emarketing, Business, IMHO | 1 Comment »
Friday, February 8th, 2008
If you deal with e-commerce websites, and you like Rube Goldberg Machines, you might find this entertaining:
Give it time to load---totally worth it (for a Friday, at least). Hmm, I'll categorize this as "viral online marketing campaign" so it's not totally irrelevant to this blog.
Posted in Emarketing, Business, IMHO | No Comments »
Saturday, February 2nd, 2008
There are people out there who are secretly reading and judging your email marketing campaigns. If you don't take these people into consideration whenever you create your campaigns, you're placing your company's reputation at stake and you could get blacklisted. Who are these people, and what exactly are they looking ...
Posted in Abuse Desk Stories, Deliverability, Emarketing, Business, Spam Topics, Tips, Tricks, Best Practices | 6 Comments »
