Archive for the ‘Emarketing, Business’ Category
Tuesday, June 17th, 2008
Before we launched MailChimp v3, we created teaser videos of our product and emailed them to customers. We showcased all the amazing new features of MailChimp, but more people wrote back and asked, "How'd you make those videos?!?!?" than about the new MailChimp. Heh.
So I put together a quick review ...
Posted in Emarketing, Business | No Comments »
Monday, June 9th, 2008
Seth Godin's got a nice little "Before you send that email" checklist at:
http://sethgodin.typepad.com/seths_blog/2008/06/email-checklist.html
My personal favorite is #28 (check snopes before forwarding emails about viruses or charity efforts).
On that same note, we've posted an email aptitude test that we propose all new email users should be required to take:
The Email ...
Posted in Emarketing, Business, IMHO | No Comments »
Tuesday, May 13th, 2008
Here's my latest article for Practical Ecommerce.
Goes over one of the deadliest email marketing mistakes we see new email marketers make:
Sending to old email lists.
Posted in Emarketing, Business, MailChimp News, Spam Topics, Tips, Tricks, Best Practices | No Comments »
Monday, May 12th, 2008
We just heard from the ESPC that there have been some slight modifications to CAN-SPAM law.
I'll quote some of what we got from ESPC, and add the "so what's this mean to me" text below each...
The new rule provisions address four topics: (1) an e-mail recipient cannot be required to ...
Posted in Emarketing, Business, Spam Topics | 3 Comments »
Thursday, May 1st, 2008
Karen Gedney from Clickz interviewed Ellen Sills-Levy and Claire Tinker at ESL Insights and discovered that surveying C-level executives is a little different form surveying the average joe. And it's not because they have no idea what "Win an iPod Shuffle" means. Here's something I've never considered:
"Besides having a very ...
Posted in Emarketing, Business, Tips, Tricks, Best Practices | No Comments »
Wednesday, April 30th, 2008
Just came across Hal Riney & Partners' new website, which lets you navigate around by waving your arms in front of your screen (kind of like that computer interface on Minority Report). It uses your computer's webcam to track your arm gestures. I thought it was fascinating, then got ...
Posted in Emarketing, Business, IMHO | 4 Comments »
Friday, April 25th, 2008
I'm not exactly sure what's going on, but their CEO wants us to know something's going on.
Congratulations, guys (I think?).
Update via Box of Meat: Ken Magill has some insight here
Posted in Emarketing, Business, IMHO | No Comments »
Friday, April 18th, 2008
This article from Chris Anderson got my attention a little while ago: Sorry PR people: you're blocked.
Mainly because in the very first line, Mr. Anderson mentions his spam filter by Cloudmark, a well-respected email security and anti-spam company who also happens to be a MailChimp customer.
Also because PR people have ...
Posted in Emarketing, Business, MailChimp Customers, MailChimp News, Tips, Tricks, Best Practices | No Comments »
Monday, April 14th, 2008
We're in that dreaded QA phase of the new MailChimp, and we'll soon be opening up to beta testing. I say "dreaded" because designing and programming and marketing a new product is fun, but testing it for bugs is so opposite-of-fun. It's critical, but it gets so repetitive, and tiny ...
Posted in Emarketing, Business | 1 Comment »
Wednesday, April 9th, 2008
There's an interesting post over at the Word To The Wise blog about the "Report Spam" button.
Apparently, some marketing folks (Q Interactive and MarketingSherpa) ran a survey that suggests the button is meaningless now. That's because too many people click "Report Spam" when all they really want to do ...
Posted in Abuse Desk Stories, Emarketing, Business, IMHO, Spam Topics | No Comments »
