Archive for the ‘Emarketing, Business’ Category
Thursday, May 1st, 2008
Karen Gedney from Clickz interviewed Ellen Sills-Levy and Claire Tinker at ESL Insights and discovered that surveying C-level executives is a little different form surveying the average joe. And it's not because they have no idea what "Win an iPod Shuffle" means. Here's something I've never considered:
"Besides having a very ...
Posted in Emarketing, Business, Tips, Tricks, Best Practices | No Comments »
Wednesday, April 30th, 2008
Just came across Hal Riney & Partners' new website, which lets you navigate around by waving your arms in front of your screen (kind of like that computer interface on Minority Report). It uses your computer's webcam to track your arm gestures. I thought it was fascinating, then got ...
Posted in Emarketing, Business, IMHO | 4 Comments »
Friday, April 25th, 2008
I'm not exactly sure what's going on, but their CEO wants us to know something's going on.
Congratulations, guys (I think?).
Update via Box of Meat: Ken Magill has some insight here
Posted in Emarketing, Business, IMHO | No Comments »
Friday, April 18th, 2008
This article from Chris Anderson got my attention a little while ago: Sorry PR people: you're blocked.
Mainly because in the very first line, Mr. Anderson mentions his spam filter by Cloudmark, a well-respected email security and anti-spam company who also happens to be a MailChimp customer.
Also because PR people have ...
Posted in Emarketing, Business, MailChimp Customers, MailChimp News, Tips, Tricks, Best Practices | No Comments »
Monday, April 14th, 2008
We're in that dreaded QA phase of the new MailChimp, and we'll soon be opening up to beta testing. I say "dreaded" because designing and programming and marketing a new product is fun, but testing it for bugs is so opposite-of-fun. It's critical, but it gets so repetitive, and tiny ...
Posted in Emarketing, Business | 1 Comment »
Wednesday, April 9th, 2008
There's an interesting post over at the Word To The Wise blog about the "Report Spam" button.
Apparently, some marketing folks (Q Interactive and MarketingSherpa) ran a survey that suggests the button is meaningless now. That's because too many people click "Report Spam" when all they really want to do ...
Posted in Abuse Desk Stories, Emarketing, Business, IMHO, Spam Topics | No Comments »
Wednesday, March 26th, 2008
So I've been toying with Google's Web Optimizer tool lately, because I plan to do some A/B testing on the MailChimp website. I wish A/B testing websites was as easy as A/B testing email. Anyway, in my research, I stumbled upon the Conversion Rate Experts, who actually make A/B testing ...
Posted in Emarketing, Business, Tips, Tricks, Best Practices, Using MailChimp | No Comments »
Monday, March 24th, 2008
We all get those transactional (and sometimes marketing) emails that have "donotreply.com" in the reply-to field. Personally, unless it's just a purchase receipt, I take offense to this. What gives them the right to email me, but ignore me if I reply to them?
Anyway, I came across a pretty interesting ...
Posted in Emarketing, Business, Spam Topics | 1 Comment »
Monday, March 24th, 2008
If you work at a non-profit, and you're thinking about getting into email marketing, here's some justification for you: Major donors to charities tend to favor using the Internet, according to a new study from Convio.
Check out the article if you're a non-profit, or a creative agency that serves non-profits. ...
Posted in Emarketing, Business, Stats | No Comments »
Thursday, February 28th, 2008
Found some great tips on how you can Bring Your Non-Profit e-Newsletter from Snoring to Soaring
Among the tips was our own subject line best practices article, and a very useful 15 Places to Find Article Ideas for Your Nonprofit Newsletter, but most interesting to me was a link to an ...
Posted in Emarketing, Business, Tips, Tricks, Best Practices | No Comments »
