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 Archive for the ‘Email Design’ Category

Inbox Inspector: One Click Email Campaign Testing

Monday, April 9th, 2007

Last week, we launched a new feature in MailChimp (in "stealth mode"), and asked a handful of our customers to try it and give us some feedback. So far, this is what we're hearing:"It's Christmas in April" "This is cool as sh--" "Passed the spam filter check by 100%! Yippee!"What is the ...

AlohaCoconut.com’s Easter Egg Hunt Campaign

Thursday, April 5th, 2007

MailChimp user Aloha Coconut's "Easter Egg Hunt" campaign caught our eye. It's a creative, simple-to-implement idea that anybody can use on their site: hunt around for Easter eggs, and get promo codes that you can use for discounts on Aloha Coconut products. And you get a free Luau ducky with ...

Design Like The Pros

Tuesday, January 30th, 2007

As a followup to our previous Valentine's Day post, I thought I'd put together an example of how MailChimp customers can use our handy built-in templates to design an email that looks just as good as those professionally designed email campaigns over at Newsletter Archive. I know a lot of you ...

Valentine’s Email Marketing Ideas

Tuesday, January 30th, 2007

Here's an idea for your upcoming Valentine's Day email campaigns. Go to Newsletter Archive and do a search for "valentine" to see what all the big guys are doing: http://www.newsletterarchive.org/search/valentine

Image Based Spam

Monday, January 29th, 2007

We've seen a lot of graphic designers send HTML emails that are nothing but a big, gigantic JPG they exported from Photoshop. They look beautiful, but the problem is they also look like image-based spam (read more about image-based spam here, here and here)... But modern spam filters (like Spam Assassin) ...

View This Email In Your Browser

Thursday, January 25th, 2007

I just got this email invitation from AiMA, and the link at the top of their email caught my eye (see below). As a lot of you know by now, email programs automatically turn images in HTML email off by default. So some marketers like to place a copy of ...

Stock Halloween Photography for $1

Monday, October 9th, 2006

Halloween's just around the corner, so a lot of you are probably looking around for some good Halloween imagery for your emails and websites. Check out iStockPhoto, where you can get some very nice work for $1 a pop.

Showcase: Happen, Inc. Email Newsletter

Friday, October 6th, 2006

We just had to showcase this MailChimp customer. Happen, Inc. is a non-profit organization that holds art workshops for children. For example, their "Happen's Toy Lab" has children picking out a bunch of spare toy parts, and assembling them to make cool new ones (check out the gallery in their ...

How AOL Designs Their HTML Emails

Thursday, October 5th, 2006

We've talked in the past about designing for AOL's extremely tiny (194 pixels!) preview pane. So we thought we'd post an actual HTML email that AOL sent to its members. Considering it's from their CEO, you know it's going to be optimally designed for AOL, right?

Showcase: Emmaus

Tuesday, October 3rd, 2006

Some pretty big companies and agencies use MailChimp, so we're used to seeing some really slick, professionally designed email campaigns. That's why this email campaign from Emmaus caught our eye. We loved the simplicity and hand-drawn style of their "beloved CropDuster" logo. Click around their website and watch the  Cropduster monster ...

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