Archive for the ‘Email Design’ Category
Tuesday, May 29th, 2007
An article from PCWorld that suggests image-based spam might be on the decline.
http://blogs.pcworld.com/staffblog/archives/004489.html
At MailChimp, we're still shocked at all the designers and marketers who are sending HTML emails that are nothing but big images. They don't seem to realize that an all-image legit email campaign looks the same as an ...
Posted in Email Design, Spam Topics | No Comments »
Thursday, May 17th, 2007
Spotted this "welcome email" design from MailChimp user RealTruck.com
It's a nice idea that's not too hard to implement: when people subscribe to the RealTruck email newsletter, the welcome email contains a $10 off promo code:
How many of you actually took the time to customize your own welcome emails this way? ...
Posted in Email Design, MailChimp Customers, Tips, Tricks, Best Practices | No Comments »
Monday, May 14th, 2007
One of our customers recently designed a really nice email campaign that had a blue background, with white "title" text on top.
Here's a snippet of their design in Gmail:
Beautiful.
Even works in Outlook 2007:
But here it is in AOL 9:
Here's what went wrong...
Posted in Email Design | No Comments »
Friday, April 27th, 2007
I can't stop staring at these illustrations. They're spooky, but cool.
Aaron Nather, aka Crickskipper, uses MailChimp to update subscribers on his latest artwork. He's customized our 2-column built-in template to match his very unique style.From Aaron: "You guys have a great product that's far exceeded my expectations. I'm blown ...
Posted in Email Design | No Comments »
Thursday, April 12th, 2007
By now, most email marketers know you should avoid using "spammy" phrases like "FREE! CLICK NOW!" or the spam filters will trash your message.
But did you know that before your email even gets to a spam filter, it has to get through a gatekeeper? Yep, spam is so bad, that ...
Posted in Email Design, Emarketing, Business, Tips, Tricks, Best Practices | No Comments »
Monday, April 9th, 2007
Last week, we launched a new feature in MailChimp (in "stealth mode"), and asked a handful of our customers to try it and give us some feedback. So far, this is what we're hearing:"It's Christmas in April"
"This is cool as sh--"
"Passed the spam filter check by 100%! Yippee!"What is the ...
Posted in Email Design, MailChimp News | No Comments »
Thursday, April 5th, 2007
MailChimp user Aloha Coconut's "Easter Egg Hunt" campaign caught our eye. It's a creative, simple-to-implement idea that anybody can use on their site: hunt around for Easter eggs, and get promo codes that you can use for discounts on Aloha Coconut products. And you get a free Luau ducky with ...
Posted in Email Design | No Comments »
Tuesday, January 30th, 2007
As a followup to our previous Valentine's Day post, I thought I'd put together an example of how MailChimp customers can use our handy built-in templates to design an email that looks just as good as those professionally designed email campaigns over at Newsletter Archive.
I know a lot of you ...
Posted in Email Design | 4 Comments »
Tuesday, January 30th, 2007
Here's an idea for your upcoming Valentine's Day email campaigns. Go to Newsletter Archive and do a search for "valentine" to see what all the big guys are doing:
http://www.newsletterarchive.org/search/valentine
Posted in Email Design | No Comments »
Monday, January 29th, 2007
We've seen a lot of graphic designers send HTML emails that are nothing but a big, gigantic JPG they exported from Photoshop. They look beautiful, but the problem is they also look like image-based spam (read more about image-based spam here, here and here)...
But modern spam filters (like Spam Assassin) ...
Posted in Email Design | No Comments »
