Archive for the ‘Email Design’ Category
Tuesday, January 22nd, 2008
Do you have an HTML email to send, and you absolutely positively have to make it images only?
Yes, I know we're always preaching that you should never send image-only or very image-heavy HTML emails, because they tend to trigger spam filters. But in the real world, sometimes you have no ...
Posted in Email Design, MailChimp Customers, Tips, Tricks, Best Practices | 4 Comments »
Tuesday, January 15th, 2008
Back in early November, we released a totally revamped MailChimp API. It's a huge upgrade. So we wanted to send out an email campaign telling our customers about it. But we didn't just jump into this one. We planned this one out (that's rare for me).
I thought I'd document the ...
Posted in Email Design, MailChimp News, Tips, Tricks, Best Practices | No Comments »
Tuesday, January 15th, 2008
We're always preaching that you should never send an image-only or very image-heavy HTML email. It's #3 on our top email marketing mistakes we see people make.
But there are always going to be exceptions. You will inevitably come up with an email campaign that's very image heavy. Perhaps it's for ...
Posted in Email Design, Tips, Tricks, Best Practices | 1 Comment »
Sunday, January 13th, 2008
This email newsletter from Tagging of Pacific Predators (TOPP) caught my eye because it's a nice customization of one of our built-in HTML email templates. So I contacted TOPP to learn a little more about what they do...
Posted in Email Design, MailChimp Customers | No Comments »
Friday, January 11th, 2008
We thought this was a nice email newsletter from agency Depth Creative. They use MailChimp to keep their clients updated with their most recent work, mention new services they provide, and share some company news.
But what we liked most was their little teaser at the bottom of the email:
Great idea! ...
Posted in Email Design, MailChimp Customers | No Comments »
Monday, January 7th, 2008
Here's a cool HTML email from MailChimp user Stefan Pinto. Stefan is a freelance web developer (and actor and writer) who sends HTML emails for his clients, and also occasionally uses MailChimp to send his resume.
The LinkedIn button at the top of his email is a brilliant idea for an ...
Posted in Email Design | 1 Comment »
Monday, July 16th, 2007
Here's a great review of 10 HTML emails from 10 different retailers, and how they all looked with images turned off:
http://www.banane.com/workblog/?p=32
Most of us know that when you receive HTML email, the images are turned off by default. You have to click a button to display them. But I'm surprised by ...
Posted in Email Design | 1 Comment »
Monday, July 2nd, 2007
On Friday, our main engineer (and self-proclaimed Mac freak) Mark Armstrong went and got himself an iPhone. Forget that our whole company has a T-Mobile corporate account. The rogue has gone off and joined AT&T.
Anyways, we've been testing how HTML emails render on the iPhone, and so far it's ...
Posted in Email Design, Tips, Tricks, Best Practices | 1 Comment »
Wednesday, June 27th, 2007
We've already talked about some of the dangers of image-based HTML email (See: Common HTML email design mistakes).
I'll say it again, though. All-image HTML emails look like spam, so they trigger spam filters. Even worse, most of them display with the images turned off by default, so your recipients don't ...
Posted in Email Design, Spam Topics, Tips, Tricks, Best Practices | No Comments »
Wednesday, June 13th, 2007
When someone pointed out Jeffrey Zeldman's rant about HTML email to me a couple days ago, I thought, "Great. Another nut-job like this guy over here."
Posted in Email Design | 5 Comments »
