Archive for the ‘Email Design’ Category
Friday, April 18th, 2008
Haven't you always wanted an alarm clock that wakes you up and tells you the weather (and the latest Chuck Norris fact)? Chumby is a little alarm clock that connects to your wi-fi network at home, and wakes you up with whatever you want. Email, news, video, podcasts, Internet ...
Posted in Email Design, MailChimp Customers, Tips, Tricks, Best Practices | No Comments »
Thursday, March 20th, 2008
We just had a customer create her email content in Microsoft Word. Then, she pasted from Word into her HTML email, and sent a test to herself. That's normally when most people learn how bad Microsoft Word is for making emails (it adds a whole bunch of code that breaks ...
Posted in Deliverability, Email Design, Tips, Tricks, Best Practices | 12 Comments »
Friday, February 29th, 2008
Being in the email marketing business, I notice weird stuff. Like email footers. When I get a new email newsletter, I like to scroll all the way down to the bottom, and see how they write their footer. I look for interesting ways people include unsub links, or mailing addresses, ...
Posted in Email Design, IMHO | 5 Comments »
Monday, February 18th, 2008
I thought for sure Gmail would fix the cellpadding problem that popped up last November, but I guess they did all that on purpose. Oh well.
So we just upgraded our HTML Email template designer to work for Gmail. It uses inline-CSS to add the padding for proper Gmail rendering. In ...
Posted in Email Design, MailChimp News, MailChimp Upgrade | 2 Comments »
Tuesday, February 12th, 2008
Our in-house Mac-freak and iPhone lover Mark Armstrong was interviewed in this very informative article over at MarketingSherpa:
Special Report: iPhones & Email Marketing - 10 Pros & Cons
The article starts with
"It’s clear that the iPhone is more than a fad. In a little more than six months, 3.7 million Americans ...
Posted in Email Design, MailChimp News | 1 Comment »
Tuesday, February 12th, 2008
I just wrapped up another Email Marketing Report Card for Practical eCommerce magazine. This time, I reviewed an email newsletter from Delight.com, which is kind of like woot.com, except less for nerds and more for the ladies.
There were two cool email newsletter ideas that I didn't really get a chance ...
Posted in Email Design, Emarketing, Business, Tips, Tricks, Best Practices | No Comments »
Wednesday, January 30th, 2008
Getting started in email marketing? Here are 7 email templates every business will eventually need (this is basically a list of templates I've had to create for our own company over the years). You might as well go ahead and get these email templates built, so that they'll be ready ...
Posted in Email Design, Emarketing, Business, Tips, Tricks, Best Practices | 4 Comments »
Tuesday, January 22nd, 2008
Do you have an HTML email to send, and you absolutely positively have to make it images only?
Yes, I know we're always preaching that you should never send image-only or very image-heavy HTML emails, because they tend to trigger spam filters. But in the real world, sometimes you have no ...
Posted in Email Design, MailChimp Customers, Tips, Tricks, Best Practices | 4 Comments »
Tuesday, January 15th, 2008
Back in early November, we released a totally revamped MailChimp API. It's a huge upgrade. So we wanted to send out an email campaign telling our customers about it. But we didn't just jump into this one. We planned this one out (that's rare for me).
I thought I'd document the ...
Posted in Email Design, MailChimp News, Tips, Tricks, Best Practices | No Comments »
Tuesday, January 15th, 2008
We're always preaching that you should never send an image-only or very image-heavy HTML email. It's #3 on our top email marketing mistakes we see people make.
But there are always going to be exceptions. You will inevitably come up with an email campaign that's very image heavy. Perhaps it's for ...
Posted in Email Design, Tips, Tricks, Best Practices | 1 Comment »
