Archive for the ‘Deliverability’ Category
Friday, April 25th, 2008
Strongmail reports that AOL is filtering email based on your hard bounces. The basic idea is if you've got way too many hard bounces, you've got bad list hygiene, and they don't want you sending email to their servers.
If you're using MailChimp's managed lists, we automagically clean hard bounces from ...
Posted in Deliverability, MailChimp Upgrade, Stats, Tips, Tricks, Best Practices | 1 Comment »
Friday, April 11th, 2008
I just sent a campaign for MailChimp yesterday, and checked my stats. Here's my personal stat-checking routine:
Check for abuse complaints. My list is double opt-in, and I never import anybody, so complaints should be virtually zero. I got no complaints. Hooray!
Check the feel-good stuff, like open rates and click rates. ...
Posted in Deliverability, Tips, Tricks, Best Practices | No Comments »
Friday, April 11th, 2008
We use a service that continually monitors our mail servers' IP addresses and alerts us if we show up on any blacklists. This helps us respond quickly to any deliverability problems that could potentially jeopardize our customers' campaigns.
Anyway, this particular service will also monitor other IPs that don't even ...
Posted in Deliverability, Spam Topics | No Comments »
Wednesday, April 9th, 2008
Yahoo recently experienced some strange delivery delays. Then they mysteriously stopped taking applications for their feedback loop. Recently, they said their delivery problems were fixed, but an article from MarketingSherpa suggests it's not fixed at all. Now, Yahoo's own Mail Blog reports that their queue for reporting issues to ...
Posted in Deliverability, Using MailChimp | 2 Comments »
Thursday, March 20th, 2008
We just had a customer create her email content in Microsoft Word. Then, she pasted from Word into her HTML email, and sent a test to herself. That's normally when most people learn how bad Microsoft Word is for making emails (it adds a whole bunch of code that breaks ...
Posted in Deliverability, Email Design, Tips, Tricks, Best Practices | 12 Comments »
Thursday, February 21st, 2008
Some of our customers have noticed some delivery delays at Yahoo. We're looking into it, but it does seem like it's happening to everybody right now. Laura from Word to the Wise (aka the ISP Whisperer) has some explanation of the delays.
Update:
Yahoo! has posted an acknowledgment of the situation on ...
Posted in Deliverability, MailChimp News | 1 Comment »
Thursday, February 21st, 2008
We just added 3 new spam filters to our Inbox Inspector tool: Outlook 2007, Norton Internet Security 2008 and McAfee Security Center 2008.
MailChimp's Inbox Inspector is an add-on that lets you check your email campaign's "score" with all the major spam filters. With one click, you can tell what the ...
Posted in Deliverability, MailChimp News, MailChimp Upgrade | No Comments »
Monday, February 18th, 2008
Reading through the FTC Spam Summit Report (472k PDF), I came across an interesting study they did, buried way back in the Appendix.
To determine how effective ISP spam filters are, they created 150 fresh new email addresses, and posted them at 50 locations around the Internet:
"The 50 Internet locations included ...
Posted in Deliverability, Spam Topics | No Comments »
Tuesday, February 12th, 2008
Here's an interesting article about email authentication over at NetworkWorld: Will Yahoo block messages that aren't signed?
For years, ISPs have been a little vague about how they're going to handle authentication. Will it be used to block email? Does every legit email marketer need to authenticate their messages? Do ESPs ...
Posted in Deliverability | 5 Comments »
Thursday, February 7th, 2008
A few of our customers have been asking us about this bit of news from ReturnPath: AOL Changes Authentication and Whitelist Standards.
According to George Bilbrey, AOL, Gmail, and Yahoo have implemented DKIM email authentication.
For those of you who don't know, authentication is a way to prevent email forgeries, and it ...
Posted in Deliverability, MailChimp News, Spam Topics, Using MailChimp | 1 Comment »
