In case you missed it, last Saturday at 12:01 AM EST Facebook gave both individuals and fan pages the ability to register their own vanity URLs. The main reason this is awesome is that it allows you to market your Facebook page much more easily. Instead of a long string of letters and numbers, you now have the benefit of something short and tidy. Like facebook.com/mailchimp. During the recent NBA Finals, for example, I noticed brands like Vitamin Water promoting their fan page URLs instead of their main company website in their commercials. And this type of cross promotion is definitely working! Vitamin Water currently boasts over 500,000 Facebook fans.

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