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 Archive for the ‘Ask MailChimp’ Category

How Fast Can MailChimp Deliver Emails?

Friday, April 25th, 2008

A common question we get at MailChimp is, "how fast can you deliver emails?" Sometimes it's just a polite way of asking, "Are you just sending emails from some hamster-powered box in your broom closet?" We point those people to our email marketing infrastructure page. Other times, it's because some rookie actually ...

Does “FREE” Make People Open Your Emails?

Tuesday, March 4th, 2008

I recently blogged about some interesting A/B Split data that I've been sifting through for a report we're working on. Thought I'd post another interesting observation from a handful of campaigns that ran A/B Split Tests on their subject lines (company names disguised as "Acme"). The first 4 are from the ...

What should I do about abuse complaints?

Tuesday, January 8th, 2008

Question: "In my campaign stats, I noticed a few "abuse complaints." What does this stat mean, and what should I do with them?" When people receive unwanted email, they click the "This is spam" or "Junk" button in their email program. MailChimp is alerted whenever your recipients report your email ...

What’s Causing My Low Open Rate?

Friday, December 7th, 2007

There could be a number of reasons (and remedies) for your low open rate. First of all, check your open rates against other people in your industry (MailChimp Benchmarks: Average email open rates, click rates, bounce rates, etc). If you've been sending emails for a while, and your open rate ...

I’m trying to send myself a test, but keep getting blocked

Friday, May 25th, 2007

Question: "I'm trying to send myself a test campaign, but keep getting blocked. What's wrong with MailChimp?" Answer: It's not us. It's because you are sending an email from yourself, to yourself. But behind the scenes, the email is actually originating from MailChimp's server. Your company's spam filter or email firewall thinks ...

Forward-to-friend Forms: Can I save the friends’ emails?

Monday, May 14th, 2007

Got this question the other day: "Dear MailChimp,My site has a forward-to-friend link. If I save the friends' email addresses and contact them later, would that be spam?"

Reclaim Old Customer Emails (example)

Thursday, April 26th, 2007

Q: "I have a list of 9,000 customer email addresses. I haven't emailed them in a while, and now I'm ready to start sending them email newsletters. How can I do this without getting blacklisted, or angering my customers?" A: Very carefully. If these recipients haven't heard from you in a ...

“Should I buy an opt-in email list?”

Thursday, December 21st, 2006

We get that question a lot. Short answer: Hell no. Long answer: http://www.btobonline.com/article.cms?articleId=30232

Average Email Marketing Stats and Metrics

Wednesday, December 13th, 2006

Our customers who are new to email marketing often ask us, "What kind of open rates should companies like mine be expecting?" and "How many bounces are too many?" or, "What's a typical abuse complaint rate?" So we scanned over 30 million emails delivered by our system (where tracking was activated) and calculated average ...

Making Online Video Demos

Monday, November 27th, 2006

I've gotten a lot of calls from people who just want to know how we made our online MailChimp demo. I used Adobe Captivate. It's $599, and requires no Flash or programming experience whatsoever. That's a lot cheaper than what a good Flash developer would charge for a demo. A ...

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