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Email Marketing, Business & Monkeys

Archive for the ‘API’ Category

Shopify Plugin for MailChimp

Thursday, April 30th, 2009

logo_shopify

Dialect, a small web marketing company on Vancouver Island in Canada, has developed a plugin that connects your Shopify online store with MailChimp.

It works by allowing you to process a Webhook from Shopify and subscribe the purchaser to a specific MailChimp list. In a nutshell, Webhooks enable you to collect information about events as they happen in near real-time. (read more about the MailChimp API and Webhooks here)

You can grab the plugin and installation instructions here. Then, all you need to get started is your Shopify Shop ID and MailChimp List ID.

Use another ecommerce or shopping cart solution? MailChimp also currently intergrates with Magento, osCommerce, PrestaShop, Foxy Cart and ZenCart. Be sure to take a look at our extensive list of plugins for more info.

Magento signup plugin for MailChimp

Tuesday, April 28th, 2009

magento-logoThe folks at ebizmarts have created a Magento plugin that synchronizes with your MailChimp list. It’s currently in beta, and can be found here on  MagentoConnect. Here’s what it does:

Once setup, the module will keep your Magento Newsletter subscribers automatically synchronized with MailChimp.

If you’re a Magento user, be sure to also check out our ecommerce360 plugin, which synchronizes with your shopping cart and shows your email marketing ROI.

Google Analytics API Integration with MailChimp

Tuesday, April 21st, 2009

analytics-screenshot2For the last few months, Google has been working on an API for Analytics (woo-hoo!) and MailChimp was fortunate enough to be invited to work with it in private beta. We’ve installed it for a handful of our customers’ accounts to test everything. It’s absolutely brilliant.

It’s basically a direct connection into your Google Analytics account, and it allows you to setup email marketing tracking for multiple websites. This dramatically improves the accuracy of the Analytics360 plugin tracking that is currently available in MailChimp, and we’re very excited about this. It will be available for free to all MailChimp accounts when we launch v4.1.1 in the next couple weeks. If you’re an eRetailer that uses Google Analytics, be sure to check this out, along with MailChimp’s other amazing reports.

Autoresponder triggers in MailChimp

Wednesday, April 15th, 2009

btn_create-autoresponderThere are two basic autoresponder triggering methods (subscription to list and date-based-triggers) in MailChimp, but there are so many different ways you can use them.

I’ll show you 4 easy examples anybody can build in the MailChimp interface, plus one clever way to use the API to trigger your autoresponder.

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Ecommerce360 and Analytics360 stats now available via API

Friday, April 3rd, 2009

MailChimp has a free add-on called Analytics360 that allows you to track how much revenue your email marketing generated on your site. We also offer a similar plugin called Ecommerce360 for carts like Magento, osCommerce, and Zencart. These plugins are really powerful because they don’t just automatically tag all your links so you can track stuff in Google Analytics. We actually pull data back out of Analytics and place it in your email marketing campaign reports.

All these stats are now available via the MailChimp API, so you can feed them into your company’s internal sales dashboard, and get that raise you deserve.

Webhooks and easier syncing with MailChimp

Wednesday, April 1st, 2009

Big MailChimp API upgrade (this one’s for the geeks out there). Under your MailChimp List -> List Tools, there’s a new screen to configure “web hooks” that’ll help you keep your database synched with your MailChimp lists:

list-webhooks

Since I have absolutely no idea what this means (I draw monkeys and I write stuff), I’m just going to point you to the MailChimp API documentation now. The only part that I understand is that this makes it much, much easier to keep your list synchronized with MailChimp:

Syncing Database Changes from MailChimp to You – Time/Delta based sync

MailChimp API Webhooks

Freshbooks integration with Mailchimp

Tuesday, March 31st, 2009

freshbooks-invoice-logoWe’re excited to announce that MailChimp now integrates with Freshbooks, to make staying in touch with all your customers painless. Basically, we’ve made it super easy to import your customers from your Freshbooks account into MailChimp. Then, you can send them email newsletters, event invitations, and autoresponders.

We’ll clean unsubscribes and bounces on MailChimp, and we’ll give you awesome reports to track your performance.

Freshbooks takes care of your billing, and MailChimp takes care of email marketing. Throw in a little Batchbook CRM, and you’ve got some kind of crazy-powerful “small business web” or something.

Here’s how it works…

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Dynamically customized transactional emails with MailChimp

Wednesday, March 11th, 2009

farecompare-logoAt Farecompare.com, you can setup fare alerts, like “tell me if airfare for ATL to NYC drops by 20%.” Farecompare will check 3 times a day, and then instantly alert you if they detect the changes you’re looking for. They’re the first to offer such a service, and it’s extremely cool.

They use MailChimp’s API and our powerful dynamic merge tags to send these highly customized “transactional” emails.

Here’s what one of their email alerts looks like:

fare-compare-final

Now let’s take a look at how they use MailChimp’s dynamic merge tags to get this done…

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Microsoft .Net Sync Module for MailChimp

Thursday, February 26th, 2009

microsoft_net_logoOne of our API users (Wim De Coninck) has written a tool to help .Net/Windows users sync up their lists with MailChimp. It basically lets you enter some very simple MailChimp info (apikey, list name, fields to sync) in a config file, write a little “glue” code, then just run the sync program.

Download the .Net MailChimp sync module here.

but wait, there’s more!

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Flash Email Signup Forms for MailChimp

Friday, January 16th, 2009

Christian Cox has created a nice tutorial (and some sample code) for building a Flash email signup form that passes subscribers to your MailChimp list. He used the MailChimp API to create some ActionScript for you.

We’d seen some examples of Flash integration w/MailChimp before, but they usually required a little PHP know-how and lacked documentation.

So a HUGE thank you goes out to Christian for all this. If you’re building websites or web apps in Flash, and want seamless email marketing integration, be sure to check this out.

http://www.mailchimp.com/nonrestrictiveocean.php