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 Archive for the ‘Abuse Desk Stories’ Category

Postini Bug Results in False Spam Reports

Friday, May 9th, 2008

Laura Atkins has a lively discussion going on about Postini's lack of response to deliverability/blocking questions. We've been frustrated and bewildered by random Postini blocks ourselves (see here and here). We gave up on trying to contact Postini a while ago. But just recently, we had a customer sending tests to their ...

Spam Complaints - Your Own Focus Group

Wednesday, April 9th, 2008

There's an interesting post over at the Word To The Wise blog about the "Report Spam" button. Apparently, some marketing folks (Q Interactive and MarketingSherpa) ran a survey that suggests the button is meaningless now. That's because too many people click "Report Spam" when all they really want to do ...

Prankster Pollutes Obama’s E-mail List

Thursday, February 28th, 2008

Ken Magill has a story over at DIRECT about how Barack Obama's email list has been tainted by pranksters. Basically, some pranksters signed up to Obama's list using some prominent anti-spammers' email addresses. It's an example of how a very high profile email list is at risk if you don't ...

Who’s Secretly Reading Your Emails?

Saturday, February 2nd, 2008

There are people out there who are secretly reading and judging your email marketing campaigns. If you don't take these people into consideration whenever you create your campaigns, you're placing your company's reputation at stake and you could get blacklisted. Who are these people, and what exactly are they looking ...

Email Marketing Mistake: The Old Address Book Dump

Tuesday, June 5th, 2007

A very nice web designer from a small town in North Carolina sent out a promotional email campaign for her client, a local beauty salon. It invited recipients to "come in and get a manicure" at a discount. It was her client's first email campaign. Immediately after she sent ...

How Your Email Design Can Get You Blacklisted

Monday, April 2nd, 2007

One of our customers just got blacklisted by an anti-spam organization for his recent email campaign. The customer is a graphic designer, sending campaigns on behalf of his client. The list he was sending to was a list of his client's customers. They were basically offering a prize to their valued ...

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