Average Email Marketing Stats and Metrics
December 13, 2006 – 7:58 am
Our customers who are new to email marketing often ask us, "What kind of open rates should
companies like mine be expecting?" and "How many bounces are too many?"
or, "What’s a typical abuse complaint rate?"
So we scanned over 30 million emails delivered by our system (where tracking
was activated) and calculated average open rates, average click rates,
average soft bounces, average hard bounces, and average abuse complaint
rates, then sorted them by industry.
It’s got average email marketing campaign stats for restaurants, hotels, financial institutions, churches, software companies, and more…
http://www.mailchimp.com/resources/email_marketing_benchmarks.phtml
One Response to “Average Email Marketing Stats and Metrics”
Email marketing benchmarks for small business
How are you open rates, bounce rates, or spam/junk complaints comparing to other email marketers? While there’s data on this out there from big business, here’s one email benchmark report that focuses on small businesses that’s worth a look. The
By Small Business B2B Marketing on Dec 18, 2006