Close (X)

Blog

Email Marketing, Business & Monkeys

Author Archive

Flickr Integration With MailChimp

Wednesday, February 3rd, 2010

Flickr is one of the most well known online photo sharing networks for both amateurs and professionals. And because they’ve been around since 2004, it’s also one of the most widely used.

In the MailChimp V5 release, we’ve made it super easy to link your Flickr photos to your MailChimp account, pull them into your image gallery, and use ‘em in your email campaigns. (more…)

Using Twitter For Promos Without Being a D-bag, Part II

Tuesday, December 15th, 2009

People Love Free Stuff

It’s hard for me to believe that we ever thought it would be difficult to give away 1,000 tshirts. On September 10th when we launched the promotion, all 100 shirts we made available were claimed within two and a half minutes. That’s one tshirt every 1.5 seconds. I was well aware that people love MailChimp, but it was amazing to witness in that way.

Tshirt_tweet1

(more…)

Using Twitter For Promos Without Being a D-bag

Friday, December 11th, 2009

eep_from_denmarkIn celebration of of our Forever Free Plan, we wanted to launch a promotional t-shirt giveaway. Free email marketing, free t-shirts.. makes sense right? In the marketing world they call it synergy, but it just seemed like a great way to help spread the word about MailChimp while celebrating our users at the same time.

Our goal wasn’t necessarily to amass more Twitter followers or Facebook fans just for the sake of increasing our follower count. After all, with both Twitter and Facebook the number of fans or followers you have isn’t significant in any real way. Sure, the more fans you have the larger the group of people who will see your message, but that doesn’t necessarily dictate their level of interaction/engagement with your brand or business.

Chart showing a 42% increase in our Fan growth

Chart showing a 42% increase in our Facebook fan growth

(more…)

Linking to YouTube, Blip.tv and Vimeo in MailChimp

Friday, October 30th, 2009

thm_youtubemergeEverybody wants to embed videos into their HTML emails. The sad truth is they break more often than not. There are promising developments here and there (and Mark Brownlow has a great roundup here).

But the fact of the matter is the safest thing you can do is generate a screenshot of your YouTube video player, insert that image into your email, then link it to your actual video landing page.

It’s a miserable process that we just made easier with our YouTube (and Blip.tv and Vimeo) merge tag…

(more…)

MailChimp’s Social Features

Monday, October 26th, 2009

MailChimp is chock full of social features and integrations to make it easier to share with your network. And according to industry benchmark studies, social share links increase both the reach and the click rate of email campaigns. If you’re not using these features yet, you might want to consider checking them out.

One-click Social Share

We’ve made it super simple to connect MailChimp with Twitter, allowing you to automatically tweet a link to your campaign as soon as you hit the send button. Just go to your Account settings, and click on Integrations. Under Twitter, just click the big authorize connection button and oAuth will take it from there. This is a safer and better way of integrating with Twitter because it means you no longer have to enter your Twitter username and password directly into MailChimp.

connect_twitter

(more…)

Using Posterous To Drive Facebook Fan Engagement

Monday, October 19th, 2009

posterous-mediumIn June of this year I decided to set up an offshoot of the MailChimp blog on Posterous. The site bills itself as “a dead simple way to post everything online using email.”

With a full-blown Wordpress blog, in addition to our Facebook Fan Page and Twitter account, you might be wondering why in the world I’d want another site to maintain. The simple answer: the more I use Posterous, the more I love it! — Especially for the particular niche it serves. (more on that after the jump)

(more…)

Let MailChimp Send You to Blogworld

Sunday, October 11th, 2009

blogworld logoInterested in going to Blogworld in Las Vegas but weren’t able to register in time? Why not let MailChimp send you!

We’re giving away one registration, and all you have to do is leave a comment on this post telling us why we should pick you! Of course you’ll still be responsible for your hotel and travel expenses, but we’ll make sure you can get into the only industry-wide trade show for the blogging and new media communities. You’ll have up to 24 hours, or until there are 150 comments on this post– whichever comes first– to convince us you’re the person most deserving of the free registration. The winner will be announced late on Tuesday afternoon, and we’ll contact you via email. (So make sure you use a valid email address when you comment on this post.)

And of course, if you’ll be attending Blogworld October 15-17 or just happen to live in Las Vegas, don’t forget to find Chief Twitter Officer Amanda and say hello. She’ll have a limited number of MailChimp tshirts, stickers and pins to give away. Keep an eye on the MailChimp Twitter feed as well as our Facebook page for more details during the conference.

(more…)

Find Us At 140 | The Twitter Conference

Friday, September 18th, 2009

Next Tuesday and Wednesday (September 22 & 23) MailChimp will be at the Twitter Conference in Los Angeles.

140tc

Biz Stone, co-founder of Twitter, and Tony Robbins will both be keynote speakers at the event. Other presenters will be covering a range of topics, from branding to social gaming, tweeting celebrities and beyond. We definitely look forward to stuffing our brains full of new and interesting information and are also excited about meeting some of our users on the west coast. If you’re in the area and want to say hi, just give us a shout.

As MailChimp’s list of social media features continues growing, it seems only natural for us to attend the Twitter Conference. Especially with our new Twitter Template and our recent research showing that Twitter is being used more frequently than Facebook in email marketing. Oh, and you also know that you can track tweets and re-tweets about your email campaigns in your MailChimp dashboard, right? Hey, and don’t forget about our built-in integration with Twitter and other social sites, mmkay?

http://www.mailchimp.com/nonrestrictiveocean.php