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Smith-Harmon’s Holiday Email Guide

Friday, October 16th, 2009

smith-harmon-holiday-guideSmith-Harmon is one of the most famous email design agencies around. I’ve talked about some of their design tips in seminars and here in the blog (like this article about 250px boxes). They design emails for companies like Intuit, Costco, Williams-Sonoma, and Pottery Barn. They know a thing or two about email design trends.

So if you’re thinking about revamping your email marketing for the holidays, you might want to check out their free PDF Guide: Get Ready for the Holidays”

Their guide covers a wide range of topics, including:

If you like their tips, you should also bookmark their Retail Email Blog, where they cover all the trendy topics in the world of email design.

Gearing up for Halloween at MailChimp

Friday, October 16th, 2009
I vaaant to send your EEEmail

I vaaant to send your EEEmail! MailChimp Halloween poster

We’ve got some cool stuff planned around this Halloween (in addition to the cool vampire-chimp poster to the right).

A little while back, we launched our new HTML Email Template Language. This makes it super easy for web designers to code their own emails, then load them into MailChimp as built-in templates for their clients.

To showcase how cool this is, we commissioned some well-known artists and designers to create some spooky Halloween email templates for all our customers. Their work has appeared in WIRED and Paste magazines, BoingBoing, SXSW, Threadless, and even a Nintendo game.

Here are a few examples of what’s coming sometime next week…

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T-shirt Packing Unicorn Interns

Friday, October 16th, 2009

unicorn-thmJust wanted to update all our friends who won MailChimp t-shirts during our recent twitter / facebook giveaway, and are anxiously awaiting their prize. Um yeah, 1,000 t-shirts take a really, really long time to pack.

So yesterday, we had a t-shirt packing party where the whole company folded and packed.

Even our Unicorn intern pitched in…

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Using flickr in email campaigns

Friday, October 16th, 2009

A couple days ago I mentioned the interesting use of flickr in Steve’s App Sketchbook email campaign. This morning I got this Halloween-ish email from ChoppingBlock that also used flickr in an interesting way: they invite you to post a high-res image from flickr to your blog, to see if you can name all the spooky characters in their latest tshirt:

feat_undead_detail

Twitter and Facebook seem to be getting all the attention from email marketers now (see: Sharing with Twitter v. Facebook), but don’t forget flickr, because it can be a great way to get your subscribers to contribute to your conversation with photos!

App Sketchbook Uses Email for Feedback, Doubles Twitter Followers

Wednesday, October 14th, 2009

appsketchbook-thmI just found out that one of our guys at MailChimp, Steve, has sort of a side gig: App Sketchbook. (it was recently featured on The Unofficial Apple Weblog). Here’s where he came up with the idea:

“After being asked to design some iPhone® applications, I started to search around for design tips and information. There were PSD files, stencils and other paper prototyping tools available, but I’ve always sketched my ideas first. After printing out wireframe templates on sheets of paper (and ultimately losing my sketches), I decided to design my own sketchbook.”

Turns out Steve’s also using MailChimp, along with our Paypal integration, autoresponder tool, and social networking in a pretty unique way…

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Guide to all the email template options in MailChimp

Tuesday, October 13th, 2009

template-thumbnailsWhen we first built MailChimp, it was a single-screen interface. You’d simply copy-paste your HTML code, then hit send. It was so stupid-simple, you might’ve called us the “Basecamp for email marketing” except that Basecamp wasn’t invented yet. Back then, it was just assumed that you had to know how to code HTML in order to send HTML emails. Coding HTML emails by hand was actually the easy part. The hard part was list management and tracking. My point is, there were no templates, no inbox inspectors, no boingy pie charts, and definitely no social integration.

My how things have changed. Nowadays, people want template options. And MailChimp’s got more email template options than anybody. There are email template features in MailChimp that even we forget we built. So I thought I’d put together this guide…

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Major Email Provider Trends: Yahoo and Hotmail Tops, Gmail Catching

Thursday, October 8th, 2009

We recently analyzed all outgoing email traffic from the MailChimp servers to see who the major email providers are, and to identify trends (analyzing gobs of email data is what we do in our pastime here). So we though we’d share our findings:

Major email domain market share

Major email domain market share

Yahoo and Hotmail are tops, but Gmail is on an upward trend (related study: Gmail Users More Engaged?). AOL has some work to do, and Comcast is pretty flat.

BTW, if you like email marketing stats, or need data to print and show to your clueless boss, bookmark MailChimpCharts and EmailStatCenter.

LotusLive iNotes – IBM to compete with Google Apps

Thursday, October 8th, 2009

lotuslive-inotesIf you code a lot of HTML emails, sooner or later you run into nagging little Lotus Notes rendering issues (usually it’s a corporate user with a very old installation). They can be painful, but since so many companies use Notes, you have to design for it. Actually, I kind of like Notes, because it leads to more sales of our inbox inspection tool </ evil>

Well, we just learned from the ZDnet blog that IBM plans to put Lotus Notes in the cloud with LotusLive iNotes. According to the article, IBM appears to be positioning it against Google Apps as “web-based email for the enterprise.” Sounds like yet another email app you’ll have to learn how to design around, but this could be a good thing for email marketers.  Browser-based email programs generally render HTML emails nicely (um, because browsers are built for rendering HTML?) but they do have little idiosyncrasies, like spotty CSS support (we discuss this in point #6 in our How to Design HTML Email guide). We’ll post any special coding considerations we find for LotusLive iNotes here on our blog, so stay tuned.

Creating your own email templates in MailChimp

Wednesday, October 7th, 2009

MailChimp has a template language that allows you to upload your own HTML email and turn it into a built-in template within our app (there are even Dreamweaver and Textmate plugins!). It’s great for designers who want to setup a MailChimp account for their client. It’s groundbreaking, so we knew we needed an amazing, Hollywood-slick video to show it off:

Eventbrite integration with MailChimp

Thursday, October 1st, 2009

eventbrite-logoEver since we launched MailChimp in 2001, our customers have been asking us to build an events management tool for MailChimp.

Thing is, we’d rather focus on what we do best: making email marketing awesome. “Events” is not our specialty, so we felt we’d never be able to make it awesome enough.

Then we discovered Eventbrite, which is the best events management tool we’ve ever used. And it just so happens they also have an API.

So we’re really excited to announce that MailChimp is partnered with Eventbrite, and our services are seamlessly integrated. Build events in eventbrite, then design & deliver awesome invitations in MailChimp (and so much more).

Here’s how the integration works…

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http://www.mailchimp.com/nonrestrictiveocean.php