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Automatic Language Detection on Signup Forms

Wednesday, October 28th, 2009

auto-translateWe just added automatic language detection to all signup forms.

When activated, it detects the preferred language setting in a visitor’s web browser, then automatically translates your signup form to match (plus your thank you screens, your welcome emails, forward-to-friend pages, etc).

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Segmenting your email campaign based on subscriber engagement

Wednesday, October 28th, 2009

We just added the ability to segment based on subscriber engagement:

thm_segment-member-rating

So now you can send a special campaign to your most loyal customers. Or, send a “come-back” campaign to the inactive members on your list before you clean them out.

Here’s why this feature is so important.

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RSS-to-email Scheduling in MailChimp

Monday, October 26th, 2009

rss-themMailChimp’s RSS-to-email tool is an awesome feature that helps you automate your email marketing. Every time you post something to your blog (or anything that generates an RSS feed, like ecommerce stores), and MailChimp will automatically send an email to your subscribers.

We just made this feature even more awesome by adding more scheduling options…

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Party Pooper Mode – How to Hide MailChimp

Monday, October 26th, 2009

party-pooper-thmOne of the things that makes MailChimp special is that we try to make email marketing a little fun. It’s been a secret to our success, really.

(Queue the dark clouds and thunder sound effects)

But some people want MailChimp’s power without all the jokes (some people like the jokes, but their clients don’t).

So we launched a new feature: Party-pooper mode…

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Trick: Using Picnik to Spookify Your Emails

Saturday, October 24th, 2009

I was working on a MailChimp email campaign, and wanted to spruce up my header a little bit for Halloween. However, I don’t have Photoshop on my laptop (even if I did, I’m too lazy to wait for it to boot up).

This is where our integration with Picnik comes in really handy:

Also see: 6 free spooky Halloween email templates

Email Design Ideas from Block Club Magazine

Friday, October 23rd, 2009

halloween-block-club-thmI just stumbled upon this nice Halloween email campaign from Block Club, a graphic design firm in Buffalo NY.

MailChimp comes with all kinds of powerful, easy-to-use, and free email template tools that make email design easy.

But Block Club is a graphic and web design firm, and this is a “design tips & tricks” publication.

So their emails have got to look really nice and custom-made.

I noticed a few “power tricks” in their email template, and asked them if I could showcase them here…

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Email Design Showcase – Metal Clay Guru

Thursday, October 22nd, 2009

From time to time, we like to showcase a MailChimp customer’s email campaign. I just came across this email from Metal Clay Guru, and wanted to point out some nice things about their design…

metal-clay-guru

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6 Spooky Halloween Email Templates

Thursday, October 22nd, 2009

Six free Halloween email templates are now live in MailChimp:

6 free Halloween email templates from MailChimp

6 free Halloween email templates from MailChimp

Learn more about the artists and designers that created them here.

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What’s Coming in MailChimp v4.3.3

Tuesday, October 20th, 2009

This weekend we’re launching MailChimp v4.3.3, and it’s packed with some really cool new features…

  • 50 new built-in templates, plus a revamped template gallery to accommodate all of MailChimp’s template options
  • YouTube merge tag – generates a video player thumbnail then links to your video
  • Segment by engagement – Create campaigns and target your most engaged subscribers
  • Segment by purchase activity – Send targeted campaigns to people who’ve bought stuff from you
  • RSS-to-email scheduling – Select time of day, day of week for RSS-to-email campaigns.
  • RSS-to-email subscriber count shows in feedburner stats
  • Auto-translation on signup forms – Signup forms will auto-detect and auto-translate to the language of user

We’ll also be doing some major server upgrade work, so it means we may have a few hours of downtime this weekend…

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What should Vampire Freddie say this Halloween?

Monday, October 19th, 2009

vampire-freddieLike I said, we’re already getting into the Halloween spirit here at MailChimp. Our super cool Halloween email templates are now available in the app (go check ‘em out!).

Also, you know how Freddie (btw, MailChimp’s full name is Frederick von Chimpenheimer the IVth) talks to you while you’re using the app? A lot of those one-liners came from our own customers, from all over the world.

We’ve actually had a lot of success getting our customers to submit funny one-liners, so we’re going to try this again with a fun Halloween promotion…

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